High-end edible oil Connaught stationed in BHG

Source: Internet
Author: User
Keywords High-end edible oil stationed edible oil consumer
Tags consumer consumers high high-end market no longer raw materials sky-high
Sky-high edible oil stationed in BHG as the saying goes, open seven things, necessities YOUYANJIANGCU tea. In ancient times, China's ancient people have started to eat oil food, this period of edible oil mainly animal oil mainly. After the Han Dynasty, began to appear vegetable oil, but can not eat, only used to make silk cloth, until the Song Dynasty, began to have edible vegetable oil records, there are sesame oil, soy, vegetable oils, tea and so on. Now edible oil has become an indispensable part of people's lives, with the improvement of living standards and nutrition concepts, many consumers in the purchase of edible oil no longer blindly covet cheap, but the pursuit of better and healthier eating. Recently, a single bottle of 880 yuan, known as Connaught Health Balance healthy formula oil high-end edible oil, in 2013 New Year's Day stationed in Hualian Boutique supermarket BHG, once listed on the cause of uproar. Sky-high prices, this is the author learned that the price of the oil after the first reaction, but sky-high oil and supermarkets, but the sparks. How to survive in a supermarket known as "leech"? With this question, the author in the "Circle" conducted a round of "unannounced visits." That year, that oil, those things according to a grain and oil business personnel introduced, these years the city is really shady constantly. Large to a well-known supermarket in France to suppliers to the purchase of kickbacks were sentenced, small to the supermarket "this fee, the fee" to obtain excessive exposure by dealers, and edible oil enterprises have not been spared. For example, promotional deduction point, the supermarket will be the price of goods to an attractive price, but very little notice to the supplier, to the knot when the "buckle you do not negotiate", and suppliers in the supermarket to sell goods, is Shing. After all these exploits, the cost of the suppliers has suddenly increased. There are only two ways to reduce quality or raise prices, whichever is ultimately detrimental to the interests of consumers. Unfortunately, not every company can be like "Procter and Gamble", "Coca-Cola" so as to avoid the exploitation of supermarkets, and in the face of such a bad environment, enterprises are at the expense of entering the supermarket system? Edible oil in high-end supermarkets is the general trend "although there is a great risk of entering the supermarket, but we are still determined to do so." "Some edible oil enterprise vice-president said," because we have to do is not only our excellent products, show to everyone, more importantly, we hope that there are more people, because our products live healthier, because our products live more quality. One more person to see, there will be more opportunities for them to experience the benefits of this product, this is what we want to see, we do not hesitate to enter the supermarket system, is because of this reason. Moreover, I think there should be more than one person with my idea. As the vice-president said, in Beijing Metro, China Resources million, Sam member stores such high-end supermarkets, there are a considerable portion of high-end edible oil stationed. According to the survey, the market now high-end edible oil is divided into three kinds, one is imported olive oil, the other is special oil, there is a high-end raw materials, the local high-end edible oil. The latest National Edible Oil Health Survey results show that more than 80% of consumers look forward to healthy, high-quality functional edible oil. According to statistics, the current high-end edible oil really into the domesticTerminal market sales of small, market share of only about 1%, showing a "big applause" problem. However, since it is a high-end edible oil, at least at this stage, because of the impact of economic development level, the target consumers of high-end edible oil should not be oriented to the mass market, but high income and high level of people, this part of consumers, whether economic capacity, or the pursuit of health and deep understanding of the degree, are at a high standard. Therefore, the choice of supermarkets is also different from the public. In terms of health, according to experts, a single intake of edible oil can not meet the needs of the human body nutrition, Connaught just make up for this gap. Connaught Balance Health oil based on the latest FAO fatty acid recommended norms, developed more suitable for the Chinese balanced Health formula, the selection of global scarce raw materials, Seiko built into high-end edible oil, completely different from the traditional bulk oil, single product oil, special oil, creating a new category of edible oil field, and Connaught to enter Hualian Boutique supermarket BHG, is in the spirit of letting more consumers know Connaught, understand the goal of Connaught, targeted to provide consumers with a healthy and high-quality life.
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