High-end liquor near the two-day period into winter sting, sales fell close to 50%

24th News, some recent data shows that high-end liquor in the vicinity of the two-day, not only failed to usher in the sales season, but into the winter sting, sales plummeted, prices continue to lower. Sales and prices of high-end baijiu have fallen nearly 50% per cent this year than in previous years.

In the face of high-end liquor price Qi fell, many liquor companies have to adjust product types and marketing strategy: actively develop network sales channels, and push the low-end price products, competing in the low-end liquor market.

In this year, Fen and Wuliangye respectively launched the unit price in 150 yuan and 500 yuan of low alcohol, used to promote sales, and the major well-known liquor enterprises, such as Wuliangye, Jiannanchun, Fen, Yanghe, Lang wine, etc., also choose to work with some online channels.

Relevant data show that, the double 11 period, several large liquor enterprises total sales volume reached 350 million, the year-on-year increase of 200%.

China Wine Network Chairman Rai Jingyu revealed: Double 11, the day of the wine net sales that breakthrough 48.69 million, equivalent to 2012 total sales; So far, the Chinese wine Net has completed 200 million sales this year, and is expected to reach a 800 million target next year.

Chinese wine Network COO Wang Zexu said: "Wine industry, the line has nearly a trillion of the market, and the line has only developed about 1%." In the face of the rise of wine online sales, many liquor enterprises have joined, not only to reduce the qualification threshold of agents, and clearly indicated that will support distributors to increase sales force online. In essence, the cold winter of liquor industry is actually the winter of the head of liquor enterprises, how to break the deadlock, lies in the development strategy and long-term vision. In the near future, the measures to break the shackles of the liquor-making enterprises are to speed up the low price products and accelerate the process of electronic business. ”