Homemade drama blowout growth, boutique content is still lacking

2015 video site homemade content will usher in a burst point. According to the "First financial daily" report, another video site by the self-made variety show "Falling in love with the supermodel" is about to land Archie Art website. In recent years, Archie Arts in self-control on the road has been a lot of exploration, so far has been self-made "wonderful said", "Xiao Sonchi Talk", "Wu Xiaobo Channel" and other popular variety shows. Coincidentally, Youku potato, Sohu video and other video sites in the homemade drama has also been exerting force.

Although the site has a lot of homemade drama, but the number of large or few. In the network image market, the video website should not only face the competition of the same industry, but also face the siege of traditional TV media. Video companies want to stand out, but also need to make more efforts in the homemade drama, to create a homemade play brand advantage.
Video web site speed up homemade content
Network of homemade drama increasingly become the direction of the development of video sites. According to the art of consulting data show that the development of the network of homemade drama from 2013 production less than 1000, to 2014 of the major video site estimates of the input of about 1500-1700, another note, this year, more than a number of portal sites are throwing money to build homemade drama, the network will be home-made drama this year
Tencent video in 2015, the introduction of the Guangzhou Station, announced this year, the cumulative line of 10 homemade dramas, the total broadcast volume of over 1 billion, 2015 this scale will continue to expand. Youku Potato Group Chief content Officer Zhu Xianyang also revealed that the 2015 Youku potato in the homemade play will be invested in more than 600 million yuan. Archie the "top copyright + Super homemade" strategy, 2015 will produce more than 30 copyright dramas, a total of 500 episodes, about 15,000 minutes; Sohu Video said, will be to create "step by Step Surprise", "No War in Peiping" and other top-line film and television drama production agencies to work together to gather Chinese and Korean idol stars, For Sohu video platform to create high-quality quality drama, to create a custom weekly broadcast theater, reached 200 sets of scale. The development of the network TV series also presses the competition of the video website for the content of the unicast, and because of the scarcity of the excellent content, the video website has to start the homemade network play. But for the input of homemade content is also a video site shuffle opportunities, homemade content is also for the video platform comprehensive strength test opportunity.
Market-driven network self-control
since last year, TV stations have been tightening the playing power, such as CCTV and Mango TV. And a few days ago, the news said Mango TV has completed a round of 1 billion yuan financing, Mango TV's valuation will reach about 10 billion yuan, its own content resource advantages, rely on Hunan TV variety show exclusive right to play in the fierce market competition occupies a place, so that other video sites have lost a large number of users , causing great pressure on video sites.
Today's society is a pluralistic society, the audience for online video content needs are different. This requires each video site video content must be rich and colorful to cater to all aspects of the audience needs to watch.
Sarft issued last September, "on the further implementation of the Internet foreign Film and television drama management provisions of the notice", before March 31, 2015, the site will be the site in the broadcast of the relevant information on the foreign Film and television play registration. For those who have been registered but have not obtained the approval of the introduction of documents by the Press and broadcasting department, the websites may not renew their copyrights. Restrictions on the "outside order", prompting the video web site enterprises to reduce the purchase of foreign copyrights, and then turnMade to homemade dramas.
In addition, popular genuine TV series copyright fees have been soaring, the audience is not willing to spend too much money to watch. Under the public pressure, video sites have to start to develop "self-made mode." Industry insiders said that the biggest feature of the network homemade drama is "self-control", this "self-made mode" of the video site "from the past ' copyright buyers ' into ' Copyright owners ', has made the video industry the most upstream right to speak, not only to deal with the rising annual copyright prices, but also to build UGC and self-made content of competition barriers. "
A large number of original-oriented web-made dramas emerge, not only active the dissemination of content market, to avoid the content of excessive homogeneity, but also means that the video site from a simple" platform provider "to the dual" platform provider + content production side "transformation, conducive to the multiplex development of video sites.
Homemade blowout Growth, boutique content still lacking
with the video site to increase the investment in homemade drama, the net homemade drama shows a blowout growth, but the theme of the network homemade drama appears to be single and homogeneous, and most of the web-made dramas are mainly light plays with ease of entertainment, lower cost and less risk. Its main clients are young groups. This makes the audience of the film relatively narrow, to the development of the homemade drama is unfavorable. Compared to the production of excellent and cool content of the American drama, the British drama, the domestic video site of the homemade drama or lack of mature creative foundation and successful experience. Whether from the team strength of the website, the creation experience, or from the quantity and quality of the work, the network homemade drama in the quality of the content of the investment is relatively scarce.
China's network plays, usually rely on the number of advantages, rather than quality, if blindly increase the number of films and ignore the quality, time will have a large number of viewers lost. It is understood that some of the current video sites in the network of homemade drama theme selection and content selection on the strict, resulting in a lot of vulgar, low style and the rendering of violent blood pornography in the homemade play. If you want to gain a foothold in Internet video, you must start from the quality of the content, to seriously strict, as far as possible to make sophisticated, healthy homemade drama content.
Video Site Homemade drama competition is more and more fierce, the video site only to maintain the quality of content on the network of homemade drama is the fundamental long-term development. Analogy to the introduction of the network homemade drama, "cloning" plagiarism abound, the real original content is few, this to some extent, inhibit the audience's enthusiasm. If the lack of innovative consciousness, blindly apply mechanically must not be long. Only by making clear its own position, grasping its own advantages, and improving its own homemade play level, the network homemade drama can develop the Chinese network video-making play better by exploring a distinctive and differentiated road.