Hot mom to help mobile marketing apocalypse

Some people say that women's money is the best in the world, but making money is not easy. Currently, there are an endless stream of mobile applications targeting the female market in the Internet market. Many of them are well-liked by female users, such as hot mom, pomelo and auntie. Not long ago, FAMA successfully completed the B round of $ 20 million in financing, once again aroused the industry's concern about the feminization of APP.

With the popularization of smart phones, mobile marketing has become an important battlefield for product users and fostering fans. The hot mom to help micro-channel public account just 10 days won 120,000 fans the results of growth, which is how to do it?

Do not do tools specifically for mobile communities

At present, there are more than 30 APPs in the country, such as Pomelo and Auntie, but most of them remain at the tool level, making it very hard for users to "precipitate" down. Because of this type of menstrual recording tools, women use time up to a week or so, recording time is not more than 5 minutes. Therefore, a single recording tool is difficult to get the long-term women's favor.

The hot mom to help skip the tool stage, start from the mobile community. "Because to take care of children, mothers need a lot of parenting knowledge and sharing of feelings, but can not leave their children sitting in front of the computer to concentrate on access to parenting knowledge, so mobile apparently become a more suitable communication tool for mothers. Jinzan said in an interview that the mobile application hot mom helped mothers provide a great place to communicate. They could make full use of the fragmentation time and share the happiness of being mothers with others. The positioning of the mobile community helped the hot mom Many fans came.

Hot mom help levy WeChat ads change "hot"

In order to capture more female users, the hot mom also made active attempts in mobile marketing besides focusing on the mobile community. WeChat ads just started beta, hot mom helped carry on, and achieved unexpected results. Put 10 days hot mom to help increase the public account of WeChat 120,000 fans, ad text chain highest hit rate of 5.15%, much higher than the promotion of other promotional channels.

"With the large traffic resources of WeChat advertising platform and the wide adoption of intelligent recommendation capabilities, the hot mom can help achieve the goal of increasing the number of users by more than 10,000 in a day while our lowest-level user pays less than one dollar. The high conversion rate is a hot mom For the future to continue to enter the female application market has laid a solid foundation. "Hot mom to help the relevant responsible person said.

Clever use of big data, aimed at potential users take the initiative

In addition to making good use of the promotion platform, the hot mom has a clear understanding of the user's behavior. This is a prerequisite for the mom to help seize the target user and increase its market share. "Hot mom to help analyze the data in the community, has been very understanding of the community's mom's active time, location, age, hobbies, etc. Hot mom to help the main user is 80,90 hot mom, in addition to childcare Concerned about the content, mothers are mostly interested in beauty and fashion, food, emotions, etc., and these user behavior information can help us effectively screen for potential female users. "Hot mom to help the relevant person in charge said.

With the rapid development of the Internet, big data has become a very important resource. Using these data cleverly can accurately reach the target users and increase the market share of the products. For example, when the hot mom helped launch the WeChat ad, she first used Guangtong's directional ability to select ad delivery filters, and then pushed the "ad information" to the "interested" users, that is, the potential target users. This approach not only for mom help to improve the conversion rate of ads, but also saves the cost of advertising.

With the further development of the mobile Internet, the traditional advertising model is no longer adapted to the needs of the times, there is no targeted advertising for the user, as emotional people say "I just want an apple, you gave me a car Bananas "that never get the user's attention. Similarly, a product is successful, not only to meet the needs of users, focusing on user experience, but also when the product is operating, it is more appropriate to identify who is more appropriate to bananas, and send it to her hands.