Houle Game Huang Jian: Game company Capital operating rate is lower than the electricity quotient

The picture is Houle game Executive director and President Huang Jian.

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Investment industry April 18 News, in the Qing group sponsored the "First Chinese cultural Industry Investment Forum", Houle game Executive director and President Huang Jian said that the game company's way out or the future of the game company decided whether there is a way to establish a large-scale replication system and management methods.

The following is a transcript:

Huang Jian: First we think that in fact the game market every two years a petty enterprise, unlike other Internet industries, large companies are difficult to subvert the industry, do not stop the game company, has been the need to continue to go.

As for every year or two there is a chance, in fact, the two years of hand tour is a good opportunity, this opportunity with 03-year tour, with 07 years of page tour, or 09 social to do not have much of an essential difference, another game industry become small team economy opportunities. Hand tour of the future will be relatively broad, is the entire Internet to the PC end of a process, there will be a group of opportunities, there are quick shuffle. Eventually, there may be several or more than 10 of the strongest companies that have a solid position and survival in the industry. Two or three-year page tour is the opportunity everywhere, now the opportunity is not so much.

Huang Jian: Not only is the game everyone is to do investment, build factory, hire people, are to do investment, any industry is the same, so the game industry is no different, the game industry to expand the way, not buy items, buy factories, but open new projects, hire more people.

In a way, Chen always said that there is a reason, a game company to melt the money, the money instead of consumption, the company has a problem. Most of the game companies to finance, operating very normal, this money will always be in the account is not consumed, we have never returned to the United States dollar, the territory of the money is not out, the exchange rate one day, the interest is almost no.

There are several reasons for financing, the 1th game in this industry days of accidents, can never guarantee cloudy and sunny day. In addition, from the point of view of their own company, there is a lot of money in their hands, in a lot of business creation, you can intervene to take some risks, rather than only to do their own things, I think this is the two main reason, in fact, the game company's capital utilization rate than some of the internet industry, such as the electricity quotient of the lower, The need for continuous capital investment, the majority of game companies do not need to continue to invest, their own business profits can support the company's organic growth, and most of the internet and the electric business industry are not the same.

The last thing I want to say is that the game company's way out or the future of the game company depends on whether there is a way to build a system of large-scale replication and management methods, the game is not no big company, a lot of game companies of the scale is very large, like the scale of blizzard is quite large, the game company meets the challenge than the film company Big, The movie company's challenge is bigger than ours, the core director and the actor's personal brand influence is bigger than the game company, they have the bargaining power with the company, the movie has more uncertainty. Game online can not have time to change, the film is not, the game is not a lot of VC look so miserable.

We think the game industry is very interesting, challenging industries, like other content industries, with content creation risks and challenges, I think a mature game company core is the ability to manage and motivate a group of people to produce good companies, and the group gathered to the game company, we think a game company can do, I put the best people together to produce better products, game companies can find a sustained growth, sustainable size of the path.