How big is the O2O market for strangers socializing?

Strangers have been in hot pursuit this year, and their private dating model is suitable for younger and mobile users. All kinds of software, have been playing anonymous social ideas. But the Iron elder brother observes for a long time but rarely sees the platform to be able to find the idealized profit way, even if has the platform to carry on the bold attempt but has the very little effect.

Then think about it, it's reasonable, stranger anonymous social systems because of the lack of a unified identification ID, resulting in isolation between the accounts, it is difficult to use the traditional social mode of business model to consider. The traditional social business model is also very simple, is roughly the online platform-type precision push, activities, advertising and so on, and even a o2o coat of push coupons with the city activities and so on. These forms of profitability are almost unrelated to the social networking of strangers.

Strangers social platform business model if you want to make a real pass, you must turn your mind to the traditional online communication form to the offline, perhaps some turnaround. Clinging to traditional online manners is almost a dead alley for strangers.

Recently hand Q launched QQ5.2 dating, its stranger social system may be worth learning, in the system to achieve the line positioning, line to meet the pattern, its focus is to the offline merchant diversion. The use of the scene for users in the mobile end can search a line of restaurants, places, and so on the stranger friends, and then can be in its scene to achieve strangers exchange, there are treats, AA and other offline consumption patterns. The online business is also the realization of strangers to make friends, the essence is to the merchant diversion.

Access to the system is not only to provide strangers to friends of the venue, but also the entire system in the middle of the network business in a stranger social situation to get social consumption income, businesses get exposure and consumption of the double income, why not.

It's important that strangers socialize and socialize with people who are anonymous and have a significant increase in consumer impulses, after all, the stranger even in front of the opposite sex needs so some performance, and the platform side of the user's dating situation from the online transfer line from the past a single line of diversion into the current line of consumption patterns. Diversion volume is important, but the flow of liquidity and consumer prices are difficult to grasp, and now under the guidance of consumption mode and more reasonable to avoid the problem before.

In social terms, traditional strangers ' social nature is a kind of pseudo social, and users just talk with masks and don't see each other. In this strange ecology, information between users and users is always asymmetric, and in such an asymmetric information environment, users are very difficult to have a pure social impulse, anonymous social is also very easy to degenerate into the social cloak of the masked speech system, can not form a social interaction between the interactive platform. and online to find someone to social network mode is different, although it is unfamiliar with each other on the line, but the platform is ultimately to guide users to meet online under the site of communication, development for the offline acquaintance meet acquaintances social. In other words, in the hand Q Platform, users are fully available and likely to develop different friends of their own acquaintances, which does make up for the great lack of online unfamiliar social.

Tico has always believed that under the light of the micro-letter, hand Q has been the Tencent Camp Mobile end products are seriously neglected products. It is important that the comments of the perceived elites and the various leaders consider their own habits as a substitute for hand Q. But they actually ignore a very important problem, hand q in the two or three line and young users in the eyes of the position is not to lose the micro-letter. The reason is very simple, micro-letter social and ecological basis is the circle of friends, hand Q core originally is QQ space, now have to eat and drink based anonymous social. The attractiveness of these products in the minds of young users are not to lose the micro-letter, the young people's open posture that the acquaintance of the new person is always better than the mutual praise to the happy. It is understood that hand Q beer and the public comments on the network cooperation "0-take-all city" activities triggered a 12 million-person participation, its appeal is evident.

We can not use their preferences as a starting point to look at a product, our thinking and insight is always limited. But objectively speaking, the hand Q this period of time is indeed a lot of bright spots, but also may become the mobile Internet in the local life service important entrance, especially in the field of beer and skittles, from the user's age to the habit of the product features to the platform layout, hand Q is a great possibility.

In addition to this, hand Q has many years of large data support, which is not other platforms. In the context of large data, hand Q is aware of the user's social habits, and social itself is likely to match the most appropriate social objects and scenes. The other platform is just the social data of strangers, lack of sound and perfect user data, even imitation can not be the essence of a short time.

In this case, I would like to remind you that you are either struggling to find a business model, or an anonymous social team with deep pockets: the business model is everything, changing the way you think about the situation, and perhaps getting a completely different result.