How can hundreds of billions of internet jobs be played?

Recently, Internet recruitment has become a pig in the tuyere, and the news of the investment is frequent.

Internet vertical Recruitment website pull Hook net, set up 8 months to get 5 million U.S. dollars financing. Immediately after the search platform hunting online announced to obtain tens of millions of dollars to raise money! April 15, the recruitment network to throw a heavy bomb, announced the C round of financing 70 million U.S. dollars investment, the domestic Internet recruiting industry for 5 years the largest investment.

Capital extremely enthusiastic chase, the internet recruitment market burning hot. Now do the Internet recruitment do not get investment, you are embarrassed to greet others.

The pattern of Internet recruitment for ten years has come to a time when the collapse has had to change. Any dynastic succession, are heroes and Zhuluzhongyuan, some people halberd, some people laugh to the end. It is said that the tide has faded, only to know who is swimming naked. After the noise of capital dispersed, who will become the darling of the future market, who will eventually degenerate?

The existing play of Internet recruiting

Vertical Field Information Recruitment platform

Representative: Push net

The advantages of this kind of website are obvious, through to the Internet vertical profession job aggregation, the maximization solves the position information asymmetry. At the same time, let the personnel and HR, recruiting department heads directly docking, reducing the headhunting, HR links, improve recruitment efficiency. The characteristics of such websites are as follows:

1, online thinking mode-led, everything to the number of users, PV, UV as the highest goal. So the target group positioning in college students, job seekers who have worked for 1-5 years. This kind of user really belongs to active job-seeking group, can make the data of the website is very beautiful. But these users in the recruitment chain in the low-end, user value how to be open to discuss.

2, the recruitment platform means identity tags, to what platform to find a job is not just looking for work, but also an identity of the self-determination. Push to do the industry vertical model, as the Internet industry 51job, such positioning is difficult to attract high-end user groups.

3, the profit model is vague, the user group quality is not high will lead to Apru.

4, because there is no precipitation of high-end talent data, lack of core competitiveness. Once 51job, Zhaopin into the internet vertical recruitment, targeted advertising to pull users, their situation is very dangerous.

Second, headhunting platform class

Representative: Hunting the Internet, everyone headhunting

The essence of this kind of platform is based on headhunting recruitment crowdsourcing mode, hunting Internet is set up headhunting and HR docking platform, everyone headhunting is to reward the way to encourage headhunters to upload user information.

Here must be praised under the hunt online, to get tens of millions of dollars in investment the next day, a friend of Ali invited me to hunt online. Wise later learned that he had a friend in the hunt online work, he was a friend of the internet to invite his friends to know the headhunter. Most of the Internet practitioners know a lot of headhunters, so the way to invite precision is very high, but may not be effective, because this kind of headhunting platform has a big problem:

1, can not get the high-end office and confidential positions (such as additional positions, secret project positions), such positions will not be published in public job information is entrusted to the search secret to do operations, and these positions are precisely the highest salary and value of the position.

2, the outstanding Headhunter's income is high, the working time is also very saturated, moreover the outstanding headhunter may take the private order to make the big extra money. So no matter the hunting of the Internet, or everyone headhunting is difficult to attract the industry's best headhunting, the lack of good headhunting to join, whether the number of recommended talent or quality are weaker.

3, due to the number of recommended talent, quality can not be controlled, the company posted on the platform once the job is not resolved, will gradually cause the loss of enterprise users.

III. Job Hunting Network

I wrote an article on the job of the job hunt nets, do not think you wear a vest I do not know you, perhaps the speech too directly stung the people's fragile small heart. Later, the hunting network began the largest adjustment in history, strict control of headhunting qualification certification, limit the number of recruitment posts, limit the number of download resumes, optimize the accuracy of the recommended positions.

Have to say that these adjustments in the short term will sacrifice a lot of PV, UV, but in the long run, these adjustments will optimize the user experience, contribute to better precipitation of outstanding talent data, and really increase the core competitiveness of hunting.

The advantage of the job hunting network is obvious, which solves the limbo annual income 10-20w the recruitment demand between 51job and headhunting business. The number of 10-20w job seekers is still very considerable, and with the influence of the people's thinking, it will gradually erode the existing user groups of 51job and Zhaopin with the promotion of the popularity of the hunting network. The change is appealing to candidates who are accustomed to posting resumes from 51job and Zhaopin websites to the position of headhunters. From this perspective, it is possible to subvert the 51job and Zhaopin.

Job Hunting Network The biggest problem now is how to more effective management of headhunting, reduce the number of headhunting post false positions, gather high-quality headhunting resources, so as to enhance user experience, precipitation more high-quality talent data.

How to play Internet recruitment?

1, 5 billion &1000 billion you choose Which?

If you want to catch a big fish, you must go to the biggest pond. 51job, Zhaopin more to meet the low end of the enterprise job demand, earning is hard money, a year busy before the recorded 405 billion. The Chinese headhunting market has a market size of 900.1 trillion a year, and headhunters have taken the fattest 100 billion of the cake lightly.

And 51job, Zhaopin Rob Jobs, cut into 5 billion of the low-end market. Still want to hit tyrants divide the field, enter the market of headhunting 100 billion. You have to think clearly!

2. Join headhunting business to cash in

The traditional Internet recruitment business model is account fees, advertising revenue, download resume fees axes, per capita ARPU is not high.

To maximize the increase in per capita ARPU, we must join the search for the way the cash. For a simple example, 1 of the 300,000-year-salary, the lowest can charge 60,000 through the search business, and download a resume such as only to spend 10 yuan, headhunting income equivalent to download the resume is 6,000 times.

3, the integration of online thinking and offline thinking

Online thinking, pay attention to the number of users, UV, PV, ignore user quality. Offline headhunting thinking, pay attention to user quality, but speed and scale slow.

The particularity of the recruitment industry determines the user quality is the key. If only the importance of the number of users, UV, PV, no precipitation of high-quality users. Enterprises do not buy, business become difficult, and eventually end up a loss to make a yell.

Therefore, the recruitment of product design, operation, business, etc., to take into account the line of thinking and offline thinking of the integration, to find a quality and speed of the balance point.

4. Accurate matching under large data

The current recruitment products, have not yet achieved a real accurate match. Whether it is to subscribe to posts, or post push, are based on industry, function, position a few simple tags, do extensive job push.

Job search is not a frequent demand, such characteristics created a user login frequency is not high, the user viscous weak characteristics. Job hunting is a very purposeful demand, so only the accurate and attractive position recommendation can increase the user's login frequency and stickiness.

To achieve a truly accurate match, it is not just about getting users to enter a job search intention or subscribe to a job offer. But to achieve the text of the resume analysis, based on large data processing accurate definition of the industry, function, rank tag, through the algorithm to achieve accurate resume and position matching.

The great curtain of subversion and change in the Internet recruiting industry is just beginning. 100 billion of the market, the competition has just begun, why not come to the nuggets?