How do electric dealers cross the urban and rural divide?

Wen/Munan

A few days ago, a word nan make an inventory of the Internet company into the village brush Wall case Light Company began to increase the channel sinking strength, but also put forward a question: brand publicity work in rural areas, warehousing and distribution of practical problems how to solve? If only the three or four-line city users know the brand, the supporting facilities do not keep up, there is no substantial help to expand the rural market.

The biggest problem is that the electric dealer has a huge distribution team in the one or two-line city, logistics system in most of the time also keep pace with the shopping, but deep into the three or four-line cities and even rural areas, because not enough to reach a sufficient order, not only the lack of Third-party express partners, there is no professional pick-up distribution personnel, electrical business speed, Quality and other advantages can not be reflected.

In this respect, many electric business enterprises began to refine the channel sinking work, for example, the Beijing-East proposed "pioneer Station" plan-through the selection of Jingdong distribution system has the potential of the staff, to carry out centralized business, management training, so that its independent responsibility for a county distribution work, that is to become a pioneer webmaster, at present nearly hundreds of "webmaster" has been to many counties in the country to carry out work.

You know, most of the distribution staff are from the 456-line city, this initiative is also to encourage staff to work in the county and township, more importantly, stationmaster income and work directly linked, which means that small local rural population even if not out of the house, can also get with working in the city almost even more income, This is much more comfortable than going northward to tolerate high living costs, high environmental pollution and even geographical discrimination.

How much improvement does the distributor pay attention to? After some inquiries, Nan Brother contacted a small county of Hebei pioneer Webmaster, monthly income on average of 8000-9000 yuan, which in the local absolute tyrants, even in Beijing, the distribution of millions of staff is rare. Of course, The Courier's work is not easy, he is in a pioneer station to distribute a lot of villages, despite the hard work, but rural workers, can earn money or put in the first place, he told me, if the surrounding villages in order to have a certain increase in the number of orders, is ready to pull in the wife, also plan to recruit together "entrepreneurial".

In the chain of work of the migrant workers, Jing Dong's work is, 1: In the early period to the rural material and system support, so that staff focus on distribution; 2: Through the training and selection test, the best distribution staff to go into the countryside, set up a set of standard work system; 3: Reasonable distribution of income and workload, Let employees in the local relatively decent life, thus affecting others to join together. In the long run, the pioneer station with the Beijing-East channel sinking plan, will also play a role in stimulating local employment.

Another noteworthy point is that small cities and county villages have been shanzhai goods, fakes of the hardest hit, like driving or hiking into the village friends may often see "Kang Shuai Fu", "three beam liquid", "Can Day Cola" and other brands ... After the introduction of pioneer station, rural food safety, especially for long-term storage of food has a security guarantee (at least out of the problem has been checked), authentic licensed to the countryside, to a certain extent, changed the past rural areas into the status of fake and shoddy input.

In addition, the move also let the city and rural goods two-way cycle increased the imagination of space-the villagers used authentic, urban population can also through the "webmaster" of the pick pieces of the distribution will be high-quality agricultural and sideline products directly to the table.

Data show that China has close to more than 2,800 administrative counties, Jingdong website shows that it has covered more than 1800 counties, more than 90% of orders by their own distribution staff. Pioneer Station in the elimination of urban and rural disparities will play a role, this is also the electric business channel sink strategy in microcosm, is also the most grounded gas step, at present, Jing Dong walked in front of other electric dealers.

Distribution station as the "last kilometer" of the logistics service carrier, through a huge physical logistics network, infiltration of tens of thousands of users, this is also a decision to determine the quality of service of a watershed, in addition to delivery, other soft services to create more user needs, electric business bosses in the village after the wall advertising, It's time to go into the field and compete for service.