How does the electric dealer play fast fashion?

Recently, I will write some life micro-blogs, such as what movies to watch and comments on current affairs such as drug Ga Xin: find passion to do everything, including killing! After a few more than 10,000 fans will not be willing to, I must come to some "electrical business dry Goods", in fact, I want to tell them that the dry goods are always very tiring.

Having said that, but dry goods can have more ideological exchanges and the implementation of the discussion, so think of the recent start-up of a few friends, including the two vice president, Beijing-East strategic assistants have invariably chosen the field of clothing, combined with the capital before the largest fashion discount chain- Top grade discount President Eon's nearly three hours of communication has deepened my electrical business to play some of the feelings of fashion, of course, these feelings also include the original in the catwalk network work experience.

Electric business to play fast fashion, for the clothing industry, two very basic face to understand clearly:

First of all, clothing is a very old industry, but this industry is also a trend of the industry, this may not be too much to explain, we understand very well. This kind of ancient and tidal current although inevitably lead to in the new conflict, but this conflict is the clothing industry must face and determined to adjust, because the trend of consumption has prompted the industry to do so.

Second, clothing is a supply chain to win the channel for the king of the industry, but this supply chain and channel complexity to higher, because of the seasonal clothing and diversity.

After understanding these two fundamentals, together with the previous experience and other companies and friends of the experience to do some summary:

1. Selection: This is the most important part of playing fast fashion, is also the first step, this step basically determines a http://www.aliyun.com/zixun/aggregation/7578.html "> Electric Business Enterprise Follow-up all the work and success or failure, To speak more professionally is "Brand positioning"! In the traditional Apparel Enterprise Procurement Department, the majority of the selection is experienced by the line of people with new to complete, perhaps simply in a good style, such as Han Feng, Japan, Europe and the United States, China Shanghai, Hangpai, Hampai, Canton and so on. In addition to the rich experience of the electrical business intuition, there is also a need to build on the fast-sensitive analysis of data, which is based on the previous basis, on the one hand, the real data obtained after the operation of the rapid adjustment, if the electrical business so easy to obtain data on the basis of the data can still not be based on the selection of fine tuning , it is easy to lag behind the market and competition.

2. Target crowd: In the beginning you have to clear to narrow the crowd mainly, clothing in the beginning of the positioning of the general population, follow-up one is unable to allow consumers to identify the brand and style, the other is unfavorable to the selection and promotion. By making sure of a group of people, understanding their consumption characteristics and habits, selecting and marketing will make you really quick and quickly occupy the market segments.

3. Know how to burn money quickly: in fact, I do not want to use the word burning money, because in my opinion, the commercial marketing competition has been basically focused on how to "spend money on the edge", of course, if you do not want to spend money must have someone, but the money can quickly let you occupy the market, as to how to spend more quickly , this is another topic.

4. Relationship with the factory: If you think that building a factory is out of production and management costs are too high and not fashionable things, it is estimated that most of you will use OEM form to produce your fashion products. If so, do not overlook the maintenance of the relationship with the factory, only when the factory is busy can push off other companies to produce your order, you can really "fast" up.

5. Multi-channel sales: Do not believe that you do the electrical business must focus on the network channel construction, to know the line under some dumping channels to help you may be more powerful, because no matter what you choose, promotion, there will always be inventory, do not think about the next year to sell, to remember the cash for the king!

6. Can not create fashion on the pursuit of fashion: Do not laugh at other people's cottage, to know Zara is the most NB fashion industry king of the fashion. So when you find that creating fashion is too slow or even impossible, find a way to catch up with the fastest speed, then there is the possibility of transcendence.

7. Soldier flow to quickly fill up: focus on fashion, do not forget the continuous replenishment of human resources, so that more partners and the fashion industry to understand the idea of the company, you not only have to electric dealers, but also more from the media, public relations companies, the traditional clothing sector of the various people.

8. People, money, things match: How many people do how much, how much money hair how much force, can exceed, to calculate a good ratio, multiples more than two hour crash.

These eight points are also considered as a discussion, I hope that more playing fashion of the electric dealers to participate in discussions and communication, apply the "I Know Women heart" in the words: "Now is a woman's society, if not very good understanding of women companies are not able to compete!" "For the electrical business, to be able to play the fashion fun through the fine, is the real king!"