How does the hotel website adapt to the age of big screen mobile phone?

The popularity of mobile devices and their importance to tourism no one can escape. Tablets, smartphones and hybrid flat-panel phones are starting to take the place of PCs, from planned travel to booking hotels and tickets. In short, mobile devices are slowly becoming personal assistants to travellers. 2015 will be a decisive year for mobile devices, according to emarketer's latest digital and mobile travel search and booking forecasts. 2015, 47% of online travel search will be done via mobile devices. The 13th edition of the phocuswright American online travel forecast will reach 39.5 billion U.S. dollars by 2015. In addition to studying changes in how people use mobile devices, we have also studied the changes in the mobile device itself. Smartphones are replacing Tablet PCs as the main mobile device. The emarketer survey shows that 9/10 of mobile searches in the coming year will be done on smartphones, not tablets. Adobe's 2014-year mobile benchmark report says search growth on tablets has stagnated and travellers prefer to search on big-screen handsets. In fact, as TechCrunch says, iphone 6 and iphone 6 Plus users still have more time to read on their phones, even with an ipad. The age of the big screen 2011 ago, the market of each cell phone size is almost 2.5 inches to 4 inches. Since 2013, the 4-inch cell phone has almost disappeared, and now we're in the age of big-screen phones. In recent years, the most popular Android phones in the market, including Samsung Galaxy, HTC one and Nokia Lumia, have increased the size of the screen. Apple, which once claimed that its 4-inch iphone 5 screen is "Best for use", has also compromised with the trend, offering 4.7-inch iphone 6 and 5.5-inch iphone Plus. The new devices, known as flat-panel handsets, are defined by the Oxford dictionary as "smart phones between ordinary smartphones and tablets". These devices are becoming more popular, indicating that large-screen handsets will become more common. For people who design apps, responsive websites and mobile sites for hotels, this phenomenon needs to be taken seriously. Because of the popularity of large screen mobile phone, the design of the hotel mobile site has six major changes: 1. Greater space means more design choices The first obvious change is that designers will get more design space. The hotel will have more room to show practical information about the hotel, including text and pictures. Larger screen sizes also mean more design options, and diverse designs will replace similar template designs. The larger screen makes the design display not compressed, the site will be more clean, good-looking, and help customers interact with the hotel. 2. Better visual experience the larger screen will also have an impact on the customer's visual experience, and they will gain a more orderly, non-disruptive experience. In addition, the increase in the screen willaffect the spacing between links so that links are more easily clicked and customers get a more practical experience. As users will be able to display more content on the screen, the hotel has the opportunity to use the booking engine to show more promotions and additional services. 3. Thumb Activity Area Reduction Mobile research expert Steve Hoober's study shows that people usually use their hands to do most of their mobile phones with their thumbs. Therefore, as the mobile screen increases, the thumb activity area that can use the thumb touch screen is relatively reduced. In the design, this means that the basic information about the hotel and the link that the hotel owner wants the customer to click, such as "booking" button or promotion link must be set in the thumb activity area. Placing important information in this area will make the booking process more appealing because it allows the user's fingertips to reach. 4. The larger size of high quality pictures means higher resolution. High-definition display gives the hotel site the opportunity to showcase images and multimedia content that is immersive. This feature requires the hotel owner to repeatedly view the images on the existing site. The image quality of the hotel site will be displayed on the screen larger mobile phone, so it is important to update the picture. 5. The impact on the site load time with high resolution of the picture, although it can improve the quality of the site, but the load time will also have an impact, which is the main reason for the page out of one. In the hotel industry, whether the website loading speed is fast enough determines whether the customer will book. Therefore, the hotel mobile site images need to be in quality and load time to achieve a balance, the future will certainly be rewarded. 6. The importance of the text message the larger screen is more suitable for users who prefer to read, they do not need to bring the phone to the front or adjust the font size. Tools such as reading mode allow a site to switch between plain text and a picture. Designers need to pay special attention to text when designing responsive Web sites or mobile optimization sites, making them readable on large screens. Conclusion larger screens cannot be viewed only as an enlarged version of the previous site. The characteristics of a big-screen phone means that the site needs to change. Because of the changes in size and resolution, these phones enable the hotel to design a better website to interact with customers. By making some adjustments to the user experience on a large-screen phone, the hotel owner can take advantage of the new features on these devices, to a greater extent, to reach the customer and increase the booking by moving the end. Note: This writer is GuestCentric's president and CEO Pedro Colaco. (Zoe compiles)