How does the traditional enterprise do the great value news marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With a large number of traditional enterprises into the Internet, the competition in various industries is particularly fierce, do not spend more and less traffic, the flow of money more and more expensive. In the face of this situation, how can some traditional enterprises find a reasonable way to embrace the Internet? Empty city want to introduce a little mentioned marketing way-news marketing. Just imagine, if you can take the money to the competition to Sina, Sohu and other such large portals to your business to do a number of interviews, whether for the visibility of the promotion or product sales, the effect will be much better.

News marketing through the form of news and methods, Multi-angle, multi-level interpretation of corporate culture, brand connotation, product mechanism, communication industry consulting, leading the consumer fashion, guide the purchase decision. This model is very conducive to guide the market consumption, in a relatively short period of time to improve the visibility of products, brand reputation and credibility.

The advantage of news marketing has five points:

Concealment: Because the news marketing is in the form of news packaging, so ordinary consumption is hard to see behind the real purpose is advertising, they will not be disgusted, but would take the initiative to receive the information.

Authority: This is one of the important characteristics of the media itself, and enterprises through the way of news publicity, you can use the characteristics of the media to increase the persuasion of enterprises and products.

Objectivity: The news generally is standing in the third party's angle carries on the report and the analysis, its objectivity is undoubted, but through the method of the news to do the promotion, the user also can think its content objective and credible.

Dissemination: The media is the best platform for communication, especially with the help of the Internet, this advantage is further magnified, often with Baidu search friends can see, the bottom of the hottest word is often the media coverage of the event.

Chain effect: If the news planning is good, also can cause a series of chain reaction, most of the marketing events are caused by news events. In addition, Word-of-mouth marketing, viral marketing and so on need news support.

In fact, many owners also see the importance of news marketing, but the lack of organizations can organize news marketing staff, do news marketing is not only to spend money on the effect, some of the operational means and details need to have a person from the overall grasp, to avoid the trend we do not want to see side.

How to do news marketing:

Clear goal: Spending money to create news is not an enterprise's purpose, it is important that the news behind the want to achieve. So before the news marketing, we must clear the target, all the news must be around the goal to plan, the goal can not reach the news planning for the enterprise has no meaning.

Must choose the mass media: as far as possible to choose the mass media, or select the more influential media, only these media can expand the spread of news, causing sensational effects. This is the same as we contribute to the news source site, is in order to make the soft text as wide as possible, small audience media is very large to achieve results and objectives.

Objective and impartial: although we manufacture news in order to promote marketing, but the news must be to the media's position objective and impartial reporting, with the facts to speak, between the lines to be able to withstand scrutiny.

Can't be negative: maybe a lot of people think it's a joke, but many people in the operation of the news marketing trend is toward the direction of development, so in the planning of the news must be repeated, from the reader's point of view to examine the content of the news, to ensure that every cent of the marketing costs for the brand, rather than produce negative effects.

Continuity news: A good news marketing is not a hammer sale, in fact, many of the marketing is a continuous need to achieve a certain effect. Wanglaoji's marketing is also this model, from the astronomical donations of the earthquake to the internet spread of a bottle of advertising on the shelves to buy a bottle, by the continuous marketing, if it is only after the donation is not the following, then from a marketing point of view is very failure, of course, emotionally, We admire the dedication of these entrepreneurs.

Understand the characteristics of the media: many people think that there is no money to ask the media to do the promotion is difficult, in fact, a lot of reporters or large web site editors often suffer from no good topics to write news, this is very multimedia "collection of news Clues" reason. Do news marketing, do not regard the media as a media, but to regard it as a special user, its demand is a variety of quality news, according to the needs of users to dig products.

The most important thing to do news marketing is occasion, this can rely on the recent Internet celebrities, social focus, such as the recent tea sister and Jingdong CEO of the gossip, it is likely to be a production of milk tea business to operate, let the tea sister again by the public's attention, and then announced its spokesperson, the effect will be very good, Because now Jing Dong is the focus of people's attention.

In the news marketing network is very important, the influence of a news marketing, much depends on the operation or business owners of the network, so making friends is one of the basic marketing work. Having a big circle of contacts not only expands the scope of marketing impact, but also saves a large portion of the money.

Probably many business owners do not have such resources, then can have the following two choices, one is to choose outsourcing, the Internet has a lot of similar organizations to help companies carry out news delivery, but must choose a more reliable company. The second is to find their own direct media communication negotiations, such as the more popular products, you can go to Sina, Sohu and other portals to do news marketing, to provide some basic information, so that they are responsible for helping you find news points, publicity and marketing, of course, some personal webmaster can also go to A5, Chinaz and other platforms to do the corresponding soft text release.

In the increasingly competitive Internet, the traditional enterprise chooses the correct, the novel marketing way to attract the user's eyeball is the key, this is not only measures the enterprise network operation Personnel's ability, but also is whether the enterprise is suitable to do the internet marketing the judgment standard, but among them very few uses the news marketing is undoubtedly a very good choice.

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