How does the watercress use 200 million influence to play turn the interest social?

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Not long ago I found an article called "in the watercress, interest marketing how to let 200 million users and 200 brands encounter?" The article, let me have been called Chinese-style slow internet enterprises of watercress is very interested, but has not yet had the opportunity to write an article to their own some of the views of watercress to share out, below I put some of the views of watercress and everyone to exchange.

As of September 2013, watercress registered users have reached 75 million, the monthly coverage of independent users up to 200 million, daily average PV over 200 million. Last year, when the contents of the online watercress, the commercialization of watercress caused the industry to discuss. This watercress high interest marketing banner, watercress again received attention. Interest marketing may be based on the interest of the development of watercress commercial advertising big strokes, this and watercress through the interests of social interaction, interest in interactive expansion of active user size does not conflict. Small modest write the first draft of New Year "Mo is fading about cannon shell, put on Ali pay new clothes" after, has been concerned about the social field, so I want to use the existing some resources and advantages, play turn interest social advice.

Small modest know watercress log is the official speech of a child channel, today opened to see a "Watercress 2013 list." The list is divided into Word-of-mouth list and the most popular list, respectively, the number of comprehensive evaluation of user ratings and the number of users collection and time weighted. Small modest See this watercress 2013 annual list content, mainly can be divided into watercress reading, watercress film, watercress Music, watercress group and activities of these five plates, so it is bold to assert themselves with the five major plates divided into three groups (watercress group and watercress activities alone for a group, the remaining three plates for a group), To talk about my interest in the use of these five major sections of the resources and advantages of playing the social networking.

Play 200 million influence advantages also play interest from the media!

Have to sigh "from the media" popularity, but "from the media" concept of the fiery may also be a huge influence, the success of packaging opinion leaders and gossip explosive material odd person of an event marketing plan. Watercress monthly coverage of independent users have 200 million, daily average PV over 200 million, small modest is not what data statistical analysis master, but conservative estimate watercress has 200 million users should not too much influence.

200 million if the influence is completely translated into media influence, in addition to the powerful CCTV, all other current media should be killed by its second. But this transformation, to achieve the perfect transformation of 200 million of users, even if the gods of jobs worship should not be completed. Although can not be completely transformed, but there will inevitably be the transformation of space, and the current hot from the media, may be a reference direction.

When I read the 2013 annual list of watercress, I found that "Song of Ice and Fire" in the list of Word-of-mouth Books vol. five • The Dance of the Dragon (all three volumes), the "Ordinary World", "Midnight", "see", respectively, scored 9.2, 9.1, 9.1, 8.8, This is a book that I have heard from people who do not like reading.

After the list of the most watched books, although the author I have heard, but the list is likely to be the latest works of these authors. I am not very familiar with Zhang Jiajia's "Passing By Your World", Yu Hua's "Seventh Day", the "No color Dozaki of the village Spring Tree" and his "Year of the Parade" and the "Life of the way I like".

And in the Watercress film field, in the list of Word-of-mouth I have only heard of "wishing", "Crazy Primitive", "No Man", "Gravity" of these four films, and I have not heard of the "Speed" "Love at Midnight before" also scored 9.1 and 8.8 respectively. As for the movie's list of concerns, whether it's getting 716072 of the highest collection of "Beijing meets Seattle", to 712032 of the number of collectors in the second "to us will eventually die of youth" or only the end of the focus on the "Great Gatsby", "Iron Man 3", I usually pay attention to the Baidu Cloud index reason , all heard.

Into the field of watercress music, small modest only to find small modest for the music of the understanding and the watercress music and literature young people of music cognition is not a level, in addition to those including "Jay Chou" "Eason Chan" "Karen Mok", including 90% of singers heard outside, small modest mind even I most admire the female singer "Penny" album " Pure accident "Also not much impression, many other album names are not heard. If this one day small modest can and Penny see a side, the other side also refers to a guitar to sweep me to the Antarctic to feed the penguins.

Long-winded said some of my personal views on the three major list of interests, not to use this article as a mood diary, but want to think of themselves as an ordinary user, to record some ideas, better advice. People have a character, and we are the pursuit of personality. Small modest in this list of interests, because the plate is different and find personal understanding of the information is also different, for other users, although see the list after the reaction will not be exactly the same as the small, but most will also appear part of the plate part of the information is not fully understood.

Writers and actors and singers are people who have a certain influence on themselves. Many of their followers, too, are concerned about them based on some of their hobbies. The use of 200 million of the influence of watercress, the large number of its own can also attract users to the interactive attention of the leaders packaging, with "from the media" this event marketing packaging, so that more users can focus on a watercress opinion leader, The opinion leader's many developments in a field of interest can better arouse the interaction of its followers, promote the social networking of interest as a one-to-many social approach, spreading valuable information in the Watercress Circle, which is based on interest, to a greater degree of diffusion-sharing. That's what I'm saying. For the watercress Music, watercress reading, watercress film three plates of the list of information, the views put forward.

Watercress Group: Please try to make a group to become a more warm family

The family is warm, but not necessarily moderate at all times. It is natural for a family to have a family member making an opinion. Watercress itself is a hobby based on the family gathered together, the group is based on a more detailed and accurate interest of the small family of interests.

After the establishment, to truly become a warm family still need great efforts. In the 2013 annual list of watercress, there are a lot of the list of Word-of-mouth groups are "set off your insider to", "develop a good habit of every month" "to go to bed early n hours a day, we read together" This kind of life closely related to the group, This also explains to a certain extent that watercress has made certain achievements in becoming a warm family after setting up a group family.

People have endless desires, for the warmth of dependence is not the bottom line. The best group of Word-of-mouth is closely related to life, making it easier for all family members to communicate after family members have been identified, and to enhance familiarity among family members through debate, help, interaction, and family activities. Interest in social networking, watercress can be more through activities to enhance the relationship between groups of users, promote group users of the exchange of friends, they have the same hobby users, better gathered together, and they are constantly familiar with the team members, so that group of families become more warm.

Watercress Online Activities: More to climb the old less to beg for new

People go high, water to the lower flow, the legend of the Earth at the beginning of just ocean it? It seems that more powerful than our human strength in the water, know will go back, return to the source of life of the ocean AH. Small modest in 2013 watercress annual list of watercress activity plate found, only 10 places, "Give me your picture, let me draw a portrait of you 2013" You are the most literary appearance "," First play "," a picture of the worst childhood "," possession of the exchange of objects, sharing the old time, "" Mother hit me Again "this Five activities, even the old school, occupy half the list.

The rapid development of the Internet of science and technology, there is a lot of imagination in the future space, but a lot of things related to emotional and ideological experience, new technology products are also difficult to replace the old things, nostalgia is also the human characteristics of its own AH. So little modest suggested that watercress can be in nostalgia when our feelings and hearts are very fragile time, let us time retrospective thought experience can be more people experience, more for users to provide such activities, so that the emotional resonance of the user at a certain stage can also form an interest group, Finally, the user and users to communicate and make friends, better promote the interest of watercress social development.

Watercress social 200 million of the impact of the transformation of the strength of the weapon, is also the basis of watercress, I hope that this informal proposal can give watercress play to the watercress social, provide some reference.

Author: Xiao Qian, founder of Tyrants Network (http://tuhaonet.com), Internet observer, it commentator, micro-blog @ small Mo Shi, micro-letter please add net1996.

Original link: http://tuhaonet.com/keji/internet/chuantong/2014-04-10/3010.html