How Dynamic Web sites do search engine optimization

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The first is to clarify a fallacy: not on the Web page "Something moving" is a dynamic site. What is a dynamic website? Your site is not a dynamic site, please look open the acquired SEO FAQ FAQ15.

Why is dynamic website optimization not easy? One of the main reasons is: Dynamic Web page "Born" in many ways is easy to the search engine crawling caused problems, unless you spend the effort to change these congenitally deficient, dynamic site ranking than the same type, domain history, the same static site relative to more difficult. So we always recommend that you use static pages as much as possible with static pages, unless you have hundreds of thousands of types of goods, there is no way, only using a database based Dynamic Web site.

Dynamic site construction and maintenance costs are higher than the ordinary site, but because of its congenital disadvantage, if not to do any SEO, in addition to the use of paid advertising support, it is difficult to find your site in search engines. Dynamic site Optimization In addition to the implementation of ordinary Web site (static site) optimization steps, but also to consider more, more detailed station outside the site elements, the following open the day after tomorrow to introduce 6 of your dynamic site must be taken care of:

Dynamic website SEO Tips

1. Create a "meaningful" URL address

Although Google Index, crawling dynamic URL is more and more powerful, even Google blog has suggested not to rewrite the dynamic URL to pseudo static, but from our experience, rewrite the appropriate, with the keyword static URL in the rankings still have a certain advantage.

For example: www.yourdomain.com/ps_searchitem-IdCategory-MK20449 if changed to Www.yourdomain.com/pet/dogfood/bones not only good read and understand, but also added keywords.

In general, you should remove unnecessary, unnecessary parameters, use the user "meaningful" URL address, if rewritten as static URL, must be careful not to remove the necessary parameters, causing greater trouble, you can consider creating the corresponding static content page. Of course, if it's a static page, there's no need to use query string or a long string of parameter characters.

2. Unified URL Address

Just as all sites should unify their own root domain (domain.com) and sub domain names (www.domain.com), dynamic sites appear with more similar problems. Because many people rewrite the URL address, causing the previous Dynamic Web page and the static address after the rewrite to point to the same page, which caused the problem of duplicate content, so that the search engine is annoying. For example: The following first address is rewritten, and the back one is original, and they all produce the same content.

Www.yourdomain.com/blue-widgets/aqua-blue-widgets.aspx

Www.yourdomain.com/default.aspx?cat=2&subcat=3

This time you can use 301 redirect, the same page all point to a URL to prevent the spread of PR juice and loss. You can also use the canonical tag to achieve the same goal. For example, you can add the following:

This way the search engine will point all backlinks to your "ideal" address.

3. Avoid session ID

Many dynamic Web sites in order to track each user's shopping action, the user each visit is assigned a session ID, is the URL you often see the end of a long series of numbers. But the problem is that every time a search engine crawls your site is a new ID, because the address is different and the search engine thinks it's a new page. This creates a lot of repetitive content.

To solve this problem, you can use cloaking technology to guide search engines to static Web pages that contain similar information. Note that the cloaking here is the search engine support approach, not black hat SEO, because the goal is to help search engines save time.

4. Strategically building internal links

Internal links are critical to Dynamic Web site optimization. For most large Web sites, it is even more important than external links. Because when you have thousands of tens of thousands of pages, each of the pages recommended to each other (using good anchor text), mutual transfer of PR juice, the resulting SEO effect is no less than the reverse link.

It should be noted that internal links should be strategically used. For example, you can make several static pages, link to a single product's dynamic page, and then focus on optimizing these static pages. Also, it is best to connect each product to the homepage of the 2-3 links to click outside, in case the product buried too deep, search engine difficult to find.

5. Optimize Product description and website content

Shopping sites often ignore the construction of content, some even in addition to merchandise pictures and prices, few words. This is for any site is SEO taboo, because the search engine does not have enough basis to judge your site's relevance, so you can not put the site according to any one keyword rankings.

There are a lot of places to put keywords in selling sites, such as product introductions, customer evaluations, database catalogs, picture alt tags, link anchor text, and so on. It is recommended to use long tail keywords, because the conversion of customers are generally looking for very specific goods. It is also necessary to avoid using the ready-made product descriptions provided by the manufacturer, since many sites are using the same description, which makes it difficult to show the uniqueness of your site. Of course, you can also open a blog-site Optimization wizard.

6. Focus on optimizing the goods you sell well

The ultimate goal of a commercial website is to sell, and the goal of website optimization is also to improve the conversion rate of visitors to customers. Therefore, you should always keep track of the needs of site users, thereby changing the SEO strategy. For example, you can find the most searched products based on the data searched in the station; Feature these goods on the homepage; You can also add an RSS feed to some of the most popular product categories and submit it to some of the shopping feed sites. The goods that sell better should also be submitted to Google product. In short, large Web site optimization is not easy, so smart points, should be selective spending time and energy, so as soon as possible to improve online sales.

Hopefully these SEO essentials can help you better optimize the dynamic site, such as having more questions, welcome to this comment, or to our SEO forum microphone to discuss.

Until next time,

I wish you success in Network Marketing!

Zhipeng,

Intern

Open the day after Tomorrow Seo&design

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