How far is the electric dealer's night distribution from us: promotion subject to cost constraints

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Night distribution If reasonable use, will ease the problem of many headaches.

High-quality distribution has become the power of the big sales in the large-scale promotional campaign a big weight. Recently, Dangdang launched the night delivery service, Suning easy to purchase also its distribution time to extend to 22 o'clock. Whether the night distribution mode can become a new trend for electric dealers to solve the problem of logistics and distribution, and enhance the user experience, the industry will wait.

Open Night Delivery mode

Recently, Dangdang announced in Beijing, Shanghai, Guangzhou, Shenzhen, Shenyang, Wuxi, Jinan and Zhengzhou, 8 cities in some areas of the opening of evening delivery services. Users who support the evening delivery service area can easily select the "Deliver at night 18-22" option to extend the user's receipt time.

Suning Tesco also launched a E18 campaign to extend the distribution time to 22 o'clock.

In this year's Beijing intersection, the day Cat Mall and Nine express enterprises reached the strategic cooperation Framework Agreement, Nine Express company promises will be for the day Cat Mall to provide a number of exclusive services, including night distribution is one of the exclusive services.

Dangdang PR director Guo He said Dangdang launched the night Service, is a personalized service for consumers to provide customized part of the solution to work, mobile shopping and other consumer leisure and working hours of the plight of receiving goods, the receiving time is set at night, most people can receive at home, make full use of consumer idle period.

Industry insiders pointed out that, like the traditional shopping malls, the night is also the prime time of consumption, but because the network operators generally take the "Day distribution, Night distribution" mode.

If you can achieve delivery between 19-21, consumers have come home from work, for logistics distribution, this may be the most ideal distribution status, distribution efficiency is the highest.