How to achieve bid promotion from "right" to "left"

The promotion location on the left includes the "Promotion link" area and the "promotion" location. Strong competitive promotional information will have the opportunity to appear on the left side of the promotion area, the system will be based on the search experience of netizens to show that one of two positions. Among them, the "promotion link" area can show up to 3 promotion results (at the same time at the bottom of the page repeatedly show), "promotion" position can show up to 10 promotional results.


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high quality and competitive bids are guaranteed to appear on the left position. In the final analysis, only if the quality is high enough to promote information, it is possible to appear on the left side of the promotion position.


 

The higher the quality of
keyword, the lower the bid standard that can be displayed on the left position. By constantly optimizing the quality, a good location naturally comes in and does not necessarily require a high bid.


 


optimization of quality degree


 


quality is determined by a number of factors, you can combine their own promotion, targeted to each and each:


 


1 keyword clicks


 


clicks = Click volume/display amount, refers to in your promotion information display, how much percentage of netizens will click to visit. The click rate can reflect the netizen to your promotion result appraisal, to the quality degree is vital.


 


2 Creative Writing quality


 


creative refers to the Internet users to trigger your promotion results, presented in front of netizens to promote content. Promotion content and Netizen search word correlation is stronger, explained the promotion result the pertinence is stronger, also explained that your promotion quality is higher.


 


3) Account performance


 


Account performance is a comprehensive embodiment of your promotion. Quality keywords + high quality creative will be your account "to win good credit", even if the account has individual promotion of information quality is not ideal, will also be in the overall account driven by the rapid promotion of competitiveness. In order to ensure the fair and reasonable competition, if you show the promotion content and Netizen search word relevance is poor, not only will reduce the click rate, bring you loss, but also affect the overall quality of the keywords in your account, you must bid higher to get the same good promotion location.


 


Small head bidding software to provide trial writing.


 


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in person to guide, provide full technical support.


 


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