How to do the promotion of the website by sending mass mail?

Email is still the most active and widely used tool in the network communication process. Every day most of us have received a lot of mail, including the bulk of the mail out, so for spam is impossible, often just deleted and then sent again, people particularly disgusted. So as a website promotion, if the need for mass mailing, how to let us send email will not suffer the same?

Focus: Careful, patient
The Mail promotion work content mainly includes the following points:
Message objects: Directed, non-directional
Email Address collection: Manual collection, software collection, etc.
How to send mail: hand-sent, software sent;
The content of the message: title, address, body, etc. text content, picture content, try to recruit relevant information and topics, can arouse everyone's sympathy (such as: civil service exams, etc.)
Mailbox settings: Sender name, signature and automatic reply settings;
Mail design: Common plain text forms, Web Forms, etc. (with the link to the site, talent network site is the number of enterprises and individual job registration)
Mail send time: Before the official mass mailing, you can test how often the best time to send email. For example, shop owners can test different time period (a week, two weeks, three weeks, etc.) to the user to send mail, test which time interval user's click rate is the highest, so in the actual operation on the use of such a transmission frequency, the effect is far better than thinking of hair a pass.
Mail effect monitoring: Mail statistics analysis.
Mail promotion, generally divided into three steps:

1. Preparatory work: Collect email address.

2, send mail (including marketing letter content and title writing).

3, collect the reply content, follow up.

So, in the mail promotion work, each stage we should pay attention to which details?

First Stage: Preliminary preparation
Phase II: Delivery phase
Phase III: Post-follow-up
First Stage: Preliminary preparation

System planning-Do you have a long-term, systematic planning plan for your email promotion work?

1, unplanned once in a while

2. Planned Cycle Hair

Ii. Clear Purpose:

Purpose of mail promotion:
1, obtain the flow;
2, mixed familiar;
3, to attract registration to achieve transformation.

Third, Transition page transformation force:

1, Transition page: The content of the message (with links) the title of the page pointed;

2. Can you retain visitors? The guiding nature of the words is stronger and interlocking. Because the website can provide the detailed information, only then is more persuasive.

Iv. collection of mail addresses:

1. Common Collection methods:

1 software collection;
2 through QQ Group to collect QQ mailbox;

2, the opposite, in the acceptance of the spam message on the fuss. Accept and make full use of spam, do not "let go" of them: is to use the mailbox settings in the personalized signature function and automatic reply function. Now the general free mail service providers have this function, as long as a few simple steps to set up, you can achieve the effect of passive reception for automatic promotion.

e-Mail settings:

1, the sender: in English and Chinese, Talent website name, embodiment of authority, professional, word length, title color such as QQ, the name of the sender and the title of the message to match.
2, Personality Signature:
3, Automatic reply: colloquial, intimacy;

Vi. Mail Design:

The message content does not do too much introduction.
1, text-oriented, graphic art better jpg, GIF preferred, concise content, so that people can read the full text at a glance, but it can give job seekers or recruiting enterprises to bring certain value.
2, the number of pictures should not be too much, it is recommended that within 20, GIF animation file number control within 3; 3, the proposal uses the background picture to be as little as possible, the complex background picture is unfavorable to the text content browsing;
4, the design focus on the top half, to attract job seekers or corporate recruiters attention;
5, all clicks in the mail should use pop-up new window.
6, give a clear contact, or note: Have the intention, you can reply to us, we will be the first time to give you an answer, the shorter the better, the iron strike.

Attached: The data on a foreign website, affecting the user to open the email in order of various factors according to the important degree:
Know and trust Mail Sender 59.2%
Message subject 41.1%
I only open messages that I can read normally 33.6%
Once opened and thought the mail was worth 30.1%
Preview the contents of the window attracted my attention 19%
Discount Information 17.5%
Free Shipping Information 15.1%
The company is not sending a lot of mail 10.9%
Message 9.4% similar to the catalogue received

Phase II: Delivery phase

Computer hardware configuration
Second, the speed problem
Three, send the way:
1. Manual and Automatic
2, now many mailboxes have been set up spam filtering, how to make their own mail is not included in the spam, with the forwarding of the way is a good way to test.
Four, send time, frequency:
Date: Holidays, hot events
Point of time: early, middle, and late

Phase III: Post-follow-up

1. Mail effect monitoring: Finding problems--solving problems
The so-called effect monitoring of the mail in short, in the process of mail promotion of the message of the relevant data for statistical analysis, such as the rate of mail, open rate, mail title, such as the number of clicks and other related data and collation, and on the various data analysis and further modify the message to optimize, So that the promotion work is to achieve the maximum expected effect.
1) Statistic data: Reach rate, open rate, click Rate, registration ratio
2 Analysis of data: Factors affecting the data?
3) Improvement:

2, the collection of reply content, follow-up: Many people forget to see the mailbox used to send mail inbox, equipped with relevant post personnel to follow up;

3, borrow your "mail promotion" for two times to promote: You do the "mail promotion" work experience summed up, and released.
The main message promotion is a pair of accurate one-type mail promotion and mass-mailing promotion (including the admission of bulk mail and unsolicited mail). At present, most companies do mail promotion is mainly done by mass mailing. The more mail, you will accumulate a wealth of experience, every letter sent out of the mail are worth your summary, only in practice constantly improve, modify, fine-tune the strategy of mail marketing, will be better. If you have any better suggestions, contact QQ 2091506350. We learn together, grow together.