How to effectively use search engine left and right bidding ranking service

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; has always had customers and I complained, put on Baidu and Google right to promote the click is not too big, Google left no charge, But Baidu left can pay to display 10 (with promotional words), the click Rate is very high, but invalid clicks too much. It has been difficult to balance the left and right sides, today talk about the difference between the corresponding target customers use habits, and how we effectively choose.

Commonly used search engine users, generally divided into two categories: one is the search information, the purpose is to learn, to increase their knowledge; another type of customer is directly up to find products and services, they may be the company's procurement staff may also be their own want to spend. Search engines have a fixed algorithm, according to their algorithm to the left of the display or information-oriented, of course, the people who provide this information may provide appropriate services. Click on the right link to pay for the purchase of the main products.

We follow the above division to see if you have the following requirements, you may wish to use the left side of the bidding rankings:
A) The pursuit of the number of clicks
b) The main purpose is to promote brand
c The key words used in the low cost of clicks
D) Not very mind the cost
Using the right bidding rankings, there are the following characteristics
A the high cost of clicking
B Limited Budget
c) emphasis on conversion rates
Of course, if the left side of the customer and generated profits, much higher than because of invalid clicks brought about by the expense, even if the cost of the left to spend more, we can do the left, after all, the cost of the costs are all from the search engine to earn, that is, the more spending, earn more So it's a matter of balance that can be measured on a period of time.

Because Baidu's more users, relatively miscellaneous, compared to Google to the low-end of some (Google's coastal urban white-collar people use more, the mainland people use Baidu more, of course, also contains some high consumption of the boss), for white-collar products in Google promotion, cost-effective will be even higher.

Hope that enterprises according to their own characteristics of the product selection of the use of search engine corresponding services to obtain the greatest value.