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Page optimization is the most basic part of SEO, with the search engine ranking technology constantly improve and mature, optimize a site to prepare the process has become more and more complex, it can be said that the site even with high-quality content does not represent a good ranking. In fact, there are many factors affecting the ranking of websites, but one of the most important factors should be the quality of the page optimization.
And we know that the search engine on the word recognition is far stronger than pictures and flash, so the text class site is usually easier to optimize the page, but the Picture class site optimization on the page is not as easy to understand the text, so this article will specifically introduce the image of the Site page optimization methods.
Do a good job in the page optimization, in addition to the pictures should pay attention to the correct set of several labels, but also pay attention to the relevance of the picture and the page load time, we separate to explain:
1. Correlation of pictures
Relevance is a lot of webmaster easily overlooked SEO factors, pictures and articles related to improve the user's experience, but also deepen the understanding of readers, this is our basic goal of mapping. In fact, with the progress of technology, the search engine has been able to understand the contents of the picture, so the introduction of the Ferrari sports car on the Web page with a train map is very inappropriate. I know this is common sense, but I'd like to put this point in the first place to draw attention.
In a word: do anything do not forget its most fundamental intention, do not be "disorderly flower gradually want charming eye"!
2.Alt Label
The ALT tag is probably the most important of all picture labels, because ALT is the abbreviation for the English "Substitute", in which the browser automatically calls the contents of the ALT tag in the picture position to the visitor, if the image is not open in the browser or the load time is too long. Search engines can easily read the ALT tag to determine the subject of the picture, so the tag has a role for both visitors and search engines.
The principle of correctly filling in the ALT is concise and descriptive, should be careful to avoid overly lengthy description, such as an idyllic picture of the ALT tag can be: China's Yunnan rural or European pastoral scenery.
3. Picture volume and page load time
The size of the picture for the optimization of the page is also very important, because the large volume of the picture will extend the load time of the page, a page if loaded 10 seconds has not been opened, most visitors will be lost. So the search engine also began to focus on the loading time of the page and as a basis for ranking, so the volume of the picture in the page ranking also played a certain important role. To reduce the loading time of the picture, need the webmaster should compress good pictures, attention to GIF and JPG and PNG three of the reasonable choice of format, vector map, contour map, etc. as far as possible using GIF compression, more colors can be used jpg, avoid using GIF. In addition, the "Save for Web and device format" provided by Photoshop for Web pages can effectively reduce picture size:
Similarly, if the use of the server is very slow, it will also cause the Web page load time too long, not conducive to ranking.
4. File name
It is equally important to give the picture a reasonable name and the effect of putting the keyword in the URL. The URL that contains the keyword can help the search engine to identify a URL address page keyword, contains the keyword picture name also can strengthen the search engine to the keyword judgment accuracy and enhances the correlation.
So we should avoid using dsc0019.jpg such a picture name, reasonable picture naming should adopt the keyword Pinyin + hyphen form best: guan-jian-ci.jpg
5. Picture link and link title tag
The picture is to attract the user clicks the sharp weapon, therefore if adds the link, does not let the picture chain to itself. It should be set up in the chain to other and picture-related articles, so that users can stay on the site longer, but also to reduce the bounce rate.
Note that when you add a link to the title tag, the title tag is dedicated to the link in the name of the link in the label, which can be used to prompt the user to click where to go and so on.
If you are a WordPress user, use the All-in-seo plug-in can easily set the picture alt, link title, and other tags. Well, the above simple suggestions not only help the image site SEO optimization, but also to bring more traffic to the site. Hope that the majority of webmaster friends to develop good habits, the picture site optimization success!
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