How should stationmaster convert "competitor" to "Build Station helper"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Competitors are words that we can never avoid, any one has a profitable industry will have different groups to promote, and we have become a competitive relationship between each other, and many times the webmaster friends with "is not your death is my life" mentality to treat competitors, which in virtually creates a vicious circle, That is, do not communicate with peers in a timely manner, the Web site more like behind closed doors. In fact, competitors can be our role models, from which we can learn a lot of things we do not pay attention to, as the saying goes, the human mirror can be clear gains and losses. So what should we learn from our competitors?

Analyze the meta information of competitor sites and build your own site profile

The main keyword, long tail keyword How to set up, Web site structure is what kind of direction, these for novice webmaster is more tangled things, and those information on the site optimization after all plays a vital role, so the novice webmaster must be cautious in this, and the opponents of the site is obviously a novice site to learn the best example. We can analyze the page code on the competitor page, view the title of the page information, description information, the setting of keywords and so on to determine the basic information of their own site, and we can from these basic information to find the other side of the weak points, such as which keyword choice is too broad, so as to find ways to defeat each other. For my own part, I want to sell a brand of clothing, so with webmaster tools analysis of the opponent's keywords, looked at each other "what brand of women's most attractive", "the most fashionable women" and several key words do well, but the only insufficient is "the most tidal women" the word is too wide, We want to break through the limitations of this competitor, it is necessary to do a full effort on this, to do a "summer most women's clothes," such as the word, can grab the opportunity.

Learn the skills of the construction of the chain, build their own promotion dynasty

Content for the king, outside the chain for the emperor. Outside the chain construction is the website construction important constituent, is also the most difficult place, many novice stationmaster often because this place does not be good, causes own rank not to force, then stationmaster may learn from the opponent that what? First of all, we can analyze the competitors and which sites do friends chain, And then use the Love Station and other webmaster tools to the opponent's friend chain structure of a certain analysis, on this basis to choose their own friends chain channel.

In addition, we also have to see the other side in the construction of the main external chain to use which method, because the ranking is mainly related to the construction of the chain, the other side often use which method we will follow to learn points, they write soft wen, we write soft wen, they do Third-party blog, we also do. Like the above mentioned website, stationmaster often sends the article or has the third party blog in the A5 website, this provides us a very good outside chain construction hint.

Explore the profit model of each other, explore their own profit point

Website profit is always the ultimate goal of our website, then how to find their own this industry profit point? Take my recent do this site, is a source-oriented site, in addition to basic advertising revenue, product promotion, I really do not know there are other profit models, but through the study of competitors, I also found that their website can use the Third-party intermediary, the promotion of business and local group buying enterprise cooperation, for small profits but quick turnover and so on, these are competitors tell us, so a competitor will analyze the site webmaster is necessarily a money-making webmaster.

Study the marketing model of each other and build up your own marketing system

Website can not only do, the key is marketing, and marketing is different from the general promotion, promote just let more people know our website, and marketing is in the process as far as possible to facilitate the transaction, then these things how to get from the opponent? First, we need to see what the competitors often use the marketing tools, each have what pros and cons, Or in my case, my competitors often use marketing tools for social media, such as through microblogging marketing, in addition, will also borrow the usual SEO optimization, platform soft text and forum marketing.

However, in the analysis of the other site, I found that he attaches great importance to the crisis public relations processing, can promptly delete the website development Adverse news. Although this will not be on the marketing model to promote the role, but at least make their own site marketing process is not affected, the entire site's marketing system will have a certain role in the protection.

Analyze competitors ' social media and gradually build their own social networking system

The role of social media in the Internet will be more and more important, not least, especially as Google announces the inclusion of social signals in its rankings. So as a Web site, we must not ignore the role of social media. So how do we get out of the social media? First we have to analyze your opponent's social media network. Every once in a while, check out your opponents ' social media, analyze the methods they use, and compare them to your social network to find out how to build your social networking strategy.

Take A5, a hero three help, A5 success and not only stationmaster and staff's efforts, many times also and their own social network system, see A5 home Those cooperation merchants know, their existence only makes A5 function more powerful, can firmly grasp more user's vision, So a good social network system for the development of the site and the promotion of competitiveness has a great role in promoting.

Look at the development direction of your website through competitor's website positioning mode

You may not understand why I said at the end of the site to locate this problem, because now the webmaster industry there is a tangled problem, it is a lot of webmaster until their own web site does not know their own foothold in the site where? This is an indisputable fact, because many webmasters do not think that site positioning is important , in fact, the rapid development of the Internet, today you do the source of money is very lucrative, tomorrow Taobao may be very lucrative, then when you see Taobao customers progress, whether you also want to build a platform on their own site to promote it?

These are the site positioning to help us decide, a mature site must have a reasonable positioning, like my competitors, the site's positioning is clear, that is, through the source of business expansion, first webmaster individuals to the site has a whole understanding, find their own point of interest, followed by the market has an evaluation, mining business opportunities , and then on the marketing model positioning, to find the most cost-effective promotion model, the overall mix for an organism, well bar orderly, and these are from competitors that learned.

Competitors compete with us on the one hand, for a limited ranking of resources or profit resources, but from another point of view, their existence makes us more powerful, to human mirrors can be clear gains and losses, especially for novice webmaster, competitors performance to a large extent for our construction site provides a vane. This article is from the official flagship store http://www.ztishow.com/, reprinted please specify.