How the SME website should be profitable

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Many SMEs in the search engine to do online marketing will first learn to understand three words: CPM (Thousands of people costs), CPC (per click Cost) and the CPA (cost per action). Many enterprises naively believe that, as long as the understanding of these payment methods, you can control the cost of investment, to achieve good publicity results. But that is not the case.

A little attention will be found, in the business owners to deliver search engine ads recommended by the site, some columns are not complete, some dead links, some are under construction, some are pointing to gourd selling gourd, some according to the competitor's website moved over, some full house red, some large oasis ... This is the case of the site is to do the bidding rankings or to apply for sponsorship links ranked in the relevant keyword search results home page, but the advertisers put millions of dollars in the advertising effect is very few, the cost is no return, why? Because the corporate web site is not in the hearts of the audience to generate loyalty.

How to make a small and medium-sized enterprise Web site to the road to profitability? In fact, small and medium Web site to profit must follow the following "three" principle: Site planning Principles, Site Optimization principles, the principle of melting the site.

Website planning: The principle of building alone

After many enterprises have finished the website, immediately choose some famous search engine for bidding rankings or sponsored links, the results of three or four months also no effect, the reason for the site planning: Throughout the site is always the architecture is not uniform, to the level three page architecture is not the same; some columns are blank, The content of the column and the site to choose the keyword has nothing to do, especially the company's offline products do not focus on, in the online show when only made a simple list, no detailed product description, there is the entire content of the site is placed in a directory and so on. These audiences feel bad site experience has led to the site in the audience's extremely disloyal, so even if most of the audience through the search related keywords found in the corporate site will not be loyal to the site.

The so-called web site planning, is to the enterprise want to do a decent site planning, "no rules savages." Web site planning includes a lot of content: site positioning, site audience research, site offline industry market prospects Research, site online competitor analysis, website overall architecture planning, website overall color collocation analysis, website main column navigation determination, website auxiliary column analysis, company product online show primary and secondary determination, Website after-sales service Advantage embodies, around the company's products and services, keyword planning, and keywords related to the content of the site's viscosity analysis and so on. In doing a site management from scratch, enterprises should not be anxious to start to design the site, but should be based on the content of the above planning of the previous full investigation and analysis, and then drafted into a document for Web site construction for reference. As long as you think about how these need to plan to infiltrate the site, the entire site is not far from success.

Website optimization: The principle of the Tianya road

A large number of professional network marketing people think: Site optimization is search engine optimization is SEO, but in fact, site optimization is not simply refers to search engine optimization, site optimization mainly include: Search engine optimization, website architecture optimization, human language optimization.

Search engine optimization is mainly refers to the site's keyword optimization, the site outside the link optimization, keywords in the site content of the density optimization. In order to make your site in search results have a good ranking, the general need for SEO is seo. But search engine optimization is best done from the site itself to optimize, so as to ensure the long-term effect of the site. Now there are a lot of unprofessional search engine optimization companies or individuals rely on cheating to optimize the ranking of corporate sites, but this audience each click on the site brought about by the conversion rate is very low, and sometimes even by the search engine punishment, enterprises do not believe that such search engine optimization suppliers.

Web site architecture optimization is the combination of site keyword planning, find the site's main keyword matching site structure and make this framework is throughout the entire site, there is a unified standard. This search engine spider people in the Crawl corporate Web page, according to you provide the entire structure of the site gradually in-depth, from the home page to level two pages, three-level pages in order to crawl stored in the Search engine index database. Note that this setting do not do four level, level five page, because the search engine has not so much patience, otherwise the spider will fall into the crawl page of the "Abyss." If the company's Web site structure is chaotic and irregular, by the program control of the spider will not be able to accurately determine the content of the site, so when crawling Web pages will also be very nerve-racking.

Website humanized language optimization is to add some friendly words to the audience in the website, this is a way to increase the audience's loyalty to your website. In the real work, management, communication, negotiation and other occasions are all applied to the human language, in your communication with others, the kind of user-friendly language and alienated human language has a great difference, resulting in a different effect of communication. If the enterprise wants to regard the website as a tool that communicates with the website at any time, it must embody the humanized language on the website. For example, add some humanized language navigation in the website, can let the audience stay on the website longer, gradually increase some audience to the website stickiness, and gradually generate loyalty. This kind of humanized language navigation already on some website manifests, especially now the Web2.0 community website is more prominent, but in the small and Medium-sized Enterprise website application is still very few. In addition to the website also needs to be for your products and services to do some humanized description. Products are the lifeblood of enterprises, in the product display, add some cordial text detailing for this product, cordial text guide, other people buy your product customer feedback, on-line product real-time consultation and online product message, etc., can let the potential customer to the enterprise product interest, thus generate loyalty, Slowly to the opposite line under the conversation, thus becoming a direct customer of the enterprise, and the direct customer training, can gradually turn the direct customer into loyal customers, small and medium-sized website online orders are produced. Of course, here is not to exaggerate the product.

Website optimization is an enterprise from a strategic perspective to carry out a very meticulous small project, this small project is never completed one day, the need for enterprises to constantly based on products and the audience to study the grinding, to achieve a peak.

Website melting: The principle of the realm not reached by ordinary people

The so-called web site melting is the site in the planning document to build and optimize the completion of the site maintenance. These include: The new and old product replacement, product information every day update, the continuous improvement of services and so on. However, at present in many small and medium-sized Enterprises Web site, how many enterprises really do the maintenance of the website? Most small and medium-sized enterprises after the Web site posted on the Internet, no matter, some blank, news became old, the product or two years ago ...

Spider people in search engines are always interested in the latest things on the site. If the company adds new things every day, once the spider in the search engine crawls to the site, it will grab something new to access to the index database. If these new things have a very close relationship with the website keyword that the enterprise chooses when making the website plan, the company's website will be in search engine database update when there is a good natural ranking, so that the site after the melting of the formation of the Web page information constantly converge to the search engine, So that the search engine contains more information on your site, resulting in the company's Web site is more likely to be searched. So, only your website melts, can reach the other site has not reached the realm. Be sure to remember that the site is melting is to constantly update the site information, so that the site information quickly converge to the search engine this river. #p # Paging Title #e#

As long as the "three" principles described above, corporate Web site published in the Internet, do not need to provide login links in search engines can be directly indexed by search engines, this is more than companies to pay a large price to bid advertising or sponsored links is worth more.