How to analyze a website from the marketing point of view is suitable for sale?

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Last night, in Yy listened to Kun "How to break through the bottleneck of network marketing" share, let me feel a lot. One of the most I have the impression that Mr. Jiang said: from the marketing point of view, do the site is doing sales, from the sales point of view, the site is a sales tool.

This sentence, at first I was not very agreeable, but the analysis of the case behind the teacher, is really convincing. Why would you say that?

For example, the offline example to analyze the site is not a sales tool.

For example, we go shopping, then before shopping, we repeatedly remind ourselves not to buy anything. When we enter a dress or other store, the salesman will come and ask, "Sir/madam, what do you want to buy?" At this time, we will be reminded that we will not buy anything, we would say: I just look, do not buy things.

This time, if the experienced salesman will say: "Nothing, you do not buy can try, this dress or other things quite suitable for you." At this point, you will certainly say: do not try. The salesman would say, "Okay, try not to spend money, right?"

At least, you have been persuaded at this time, because you feel that he is right to say, and then try something, and finally buy!

This is a small, offline case, and I believe most people have had this experience, right?

OK, let's analyze This case:

We go to the store, then the store is equivalent to online sites, stores in the sale of clothing or other things is the site displayed products, and the shop assistant is the site's customer service, right?

That from the marketing point of view, open a store is doing? Do sales, right? If you do not sell products, then why do you open this store?

From the sales point of view, the store is a sales tool, have this tool, we just good to do sales, to improve performance. And the most important thing is how to persuade the salesman to buy the product, how to communicate with the customer, to produce the result of sales.

Similarly, does this approach apply on the Web? Because we analyzed before, the store is like online website, the store product is the website product display, the salesman is the website customer service. Therefore, this method can also be applied on the network.

So how to communicate on the Internet? This time depends on whether your site from the marketing point of view to analyze the behavior of customers, why customers in other sites to buy products, but not on your site to buy it, this is why? You know what?

Perhaps many people will say, our website also has the same product, also has the customer service, also has the on-line telephone, as long as the telephone can make a deal! This time there is a problem, if the customer to your site, it appears that the product on your site, but closed the page, how do you deal with it? How do you communicate?

In fact, the site is not just a sales tool, it is a communication tool, where to communicate? Mainly through the following three directions to communicate:

1: Deal

2: Guide

3: Let the customer leave the phone or other way, we go to communicate

From the above three directions, we can know the site from the marketing and sales point of view to think, only the site into a marketing-type site, when the customer opened the site, we can very good guidance, communication, so as to achieve the final deal.

Now looking at the Internet 90% website, they just put the site into a display tool, and did not make sales tools, it is no wonder how many transactions, so here, whether it can prove that Jiang said the sentence: from the marketing point of view, do the site is doing sales, from the sales point of view, is a website a sales tool?

So finally, when we do any website, we must think from the marketing point of view, how should the site do? Only how to think from the point of view of marketing to do it, then you can do the site's revision, from the marketing perspective on the revision, I believe that the performance will be greatly improved!

This article by Cao Original, reprint please indicate from the sweet female net: http://www.yanran.org