How to analyze the competition analysis scheme of the competitor website SEO

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Whether the enterprise website or portal site, competitor analysis is a very important part of SEO work, only fully understand their website and competitors in the search engine performance, to find the gap between the competition and need to strengthen the link, as well as the way beyond competitors.

After understanding the importance of competitor analysis, we also need to have a clear understanding of what needs to be analyzed, as well as the steps to analyze it, to analyze the data, to find the optimal point of entry through the analysis of the data, to develop optimization plans, processes, and task objectives, execution time, etc.

This article will need to analyze the content of the point of collation, in the next period of time, will be their own experience to collate, provide reference.

Competitor Analysis Part content finishing:

1. Basic part

Domain History

Domain whois information

2, Rank part

PageRank

Sogourank

Alexa

3, included part

Baidu included quantity

Google included quantity

Yahoo Collection

Other search engine included quantity

4, the overall site

Inner chain structure

Number and composition of outer chain

Keyword ranking

Website Update frequency

Directory structure

5, page part

Web page code

Web page static

Title

Keywords

Description

6, Content quality ratio

Original content

Reprint Content

7, search engine performance

Update frequency

Collection efficiency

Simulation Spider Crawl

Through the analysis of content points can help us understand their website and competitor's site in the search engine performance, as well as competitor's website is how to work, at the same time understand its own site strengths and weaknesses, for customers to develop a reasonable search engine optimization program.

Author: Lan Shang seo Team-black and white map

Original load: http://www.lention.com.cn/blog/