How to analyze the website SEO data correctly

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Winners half nine, hard through a variety of channels to observe the collection of SEO data, the most essence of the most valuable place is someone to see, and to see, by looking at these data for their own website to get some enlightenment, and play it for their own to create a certain benefit. Niche wrote an article on the standardization of data collection and collation of SEO, do not understand the collection process can look at this article, the following say a good SEO data how to analyze.

1, their own and competitors outside the site can be statistical query data

These data analysis is as an SEO analysis of their own websites and competitors most commonly used and the most basic ability. Through these data (after a certain period of observation can be drawn into the trend map) can be more clear understanding of their own websites and competitors of the site optimization and the weight of the search engine performance. The niche simply explains how to interpret the data.

Baidu Snapshot: A snapshot of the new site, at least to prove a site content every day there are fresh, Baidu Spiders crawl update is also more frequent, in other words, the snapshot is Baidu Spider's recognition of the site.

Domain name Age: Industry generally believe that, under the same conditions, the older domain name in search engines to get the weight relatively higher.

Response time: This reflects the quality of the server performance of the site. The greater the response value, the worse the performance of the server, of course, both for the user experience or search engines are extremely adverse impact.

With the IP site: You can see how many sites under the IP, you can roughly distinguish whether the site owner is the choice of site hosting or to buy independent IP, if it is an independent IP, by the way can be seen that the owner of what other sites, to look at other sites, and know.

PR Value: This is the previous Google official on the site recognition and weight given a specific numerical embodiment of the external understanding. Although the PR value is becoming more and more diluted, but as a measure of the quality of the site is a reflection of standards, still has reference value.

Baidu Weight: This is the Third-party webmaster tools based on their own computing system to speculate on the site in Baidu weight performance of a value, and did not get the official recognition of Baidu. But as a webmaster measurement site in Baidu performance of a reference, but also to the vast number of webmaster has reference value.

Anti-chain number: Search engine by Webmaster tools to query the inverse of the value of the chain is not very accurate, especially Baidu chain, query command results are not ideal, Baidu chain value is actually just the query domain name related domain search results. In any case, it is also of reference significance to understand their own external chain approach and to find out the external chain tactics of competitors.

Included: The total collection of the search engines reflect the site in the performance of various search engines. If you know the total number of pages of the site, you can more clearly judge the site by each search engine included in the situation, so as to analyze the site has problems and what problems.

Included daily/24 hours: reflect the Web site by the search engine spider preferences and the degree of site links optimization.

Number of words: by looking at their own and competitor website ranking words, you can find the gap between the optimization of the site, and then to see the ranking of keywords corresponding to the page optimization.

META Tags: see how the Web site title, description, and keywords are written, especially to see your competitors. Analyze why this is written and learn more.

2. Website Traffic statistic data

Its own accurate website traffic statistics can let webmaster to get more understanding of the site. See the site's current optimization, and can provide a good reference for the future operation of the site.

Flow analysis is often not a single, is a combination of multiple numerical analysis and judgment. This piece of data analysis is also the most complex.

IP: Analysis is often done by date comparisons, such as this Wednesday and last Wednesday, early this month and early last month. By analyzing the flow changes, you can see the recent changes in the site. Of course, there are other factors to consider, such as weather, holidays, keyword rankings, Web server has no downtime, news events and so on.

PV: The value is often compared with the bounce rate and IP to judge the site's user experience and user stickiness.

UV: Independent visitors, can reflect how many computers, but also may be close to how many real people visit the site.

Per capita browsing volume, average length of visit, Bounce rate: IP and PV ratio, reflecting the site user experience good or bad.

Visited domain names and pages: you can see which pages of the site are more popular and the weight of the search engine performance.

Source: Visitors through what channels into the site, so as to judge the audience, and then further analysis of the audience-related attributes, you can better understand the site's target population and the implementation of the website operation strategy.

Keywords: users are searching for what keywords to the site, layout keywords for the site and search keyword optimization is a good way.

Visitor properties: Through the analysis of the visitor's geography, education level, browser, network access, operating system, terminal type and so on, we can know more about the website user's situation and provide reference for the optimization and operation of the website.

Hot map: This hotspot map function, can let stationmaster see page content is clicked by user, reflect the user experience degree of website page and provide reference for page content improvement.

There are other data that are not covered.

3, can monitor the key data

Relatively speaking, this piece of data analysis is simpler, through the classification of keywords, and then query in the search engine rankings, and then compare the analysis of keywords brought about by the transformation, you can see the optimization. What needs to be strengthened, what needs to be maintained, and which words have no real meaning in the high rankings, and then adjust the site optimization strategy.

At the same time through the flow of key words and transformation, can also be compared to analyze the transformation of other traffic contribution, and then for the entire website operation direction and the company budget to make reference.

Remark: Niche above site SEO data collection and collation and analysis process for the majority of small and medium-sized companies and personal webmaster, and due to limited energy, the introduction of the content is relatively simple, hope I forgive.

This article is the North Drift scholar blog original, published in Http://www.361blog.com/seo/419.html, Exchange and share network marketing knowledge, welcome everyone and the niche exchange.

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