How to avoid domain names being registered? Strengthening protection awareness is the key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the era of internet economy, domain name is the most intuitive link between enterprises and the Internet, but also the "golden brand" of enterprises on the Internet, and its intrinsic brands value has been regarded as an important intangible asset in the era of network economy. In recent years, with the domain name market transactions gradually hot, domain name registration trend has been escalating, "network trademark" The Battle of the war.

The global Domain name Industry report for the first quarter of 2009 shows that the total number of global Internet domain names has now exceeded 180 million, a staggering figure. According to another report published by the World Intellectual Property Organization (WIPO), the 08 global domain name registration dispute reached 2329, a record of the annual number of such disputes. Industry experts pointed out that it is because of the booming domain name market, leading to the frequent occurrence of the registration, domain name registration trend a wave covered.

Today, the registration of social celebrities, hot spots, famous brands related to the Internet domain name and put it on the internet auction, has become some people's "make a lot of". The fall of pop king Michael Jackson has allowed many businesses to see potential business opportunities, and a web domain called "Michael Jackson" (inmemoryofmichaeljackson.com) is publicly priced at nearly 1 billion dollars. Visible, domain name investment can obtain unexpected return, thus also gave birth to "domain name to fry hand".

Not only is the traditional domain name, with the advent of 3G, mobile internet era,. mobi domain name also followed by many, each of the new top-level domain name may make the registration behavior intensified. China Connaught Network Experts believe that the domain name registration is like the internet on the "alternative" business, in fact, it and the reality of the trademark infringement. Attention to a number of registration events are not difficult to find, in addition to the hot events of the associated words are often registered, and the same company name, similar words are also difficult to escape the fate of being registered. Will undoubtedly bring many enterprises or large or small economic losses and reputation losses, so that business owners have a headache.

The essence of the preemptive domain name is to steal the name of another person's trademark, firm or other mark on the network for domain registration. Research shows that both Chinese and English domain names have unique, scarce, universal and convenient features, not only easy to remember, to increase the potential customer browsing. In recent years, such as "Haier", "Jian Li Bao", "Tang Ren Tong", "Wahaha", "Changhong" and other dozens of kinds of famous domestic brands have had a domain name registration event.

Up to now, the domain name "malicious registration" behavior is still repeatedly banned, why? On the one hand, because of the interests of the drive, and on the other hand, because the enterprise's self-protection awareness is not strong, so that outlaws drilled loopholes. Survey shows that at present, China has 4000多万个 has been registered with the Trade and Industry Bureau, but these institutions have only set up a 100多万个 Web site, plus no more than 10 million pages, that is to say, 3/4 of the agency did not apply for domain names.

Thus, to prevent malicious registration, the simplest and most direct way is to improve the enterprise self-protection awareness began. Although the current domain name registration fee is very low, but once the malicious registered will pay a great price redemption. For the start-up enterprises, to develop a sound domain name protection strategy as soon as possible, and corporate brand, product-related domain name registration, as far as possible comprehensive and effective protection of corporate brand, to avoid infringement later; second, once the enterprise found its domain name has been registered, it should be clever with the domain name holders to communicate, Try to retrieve the domain name at a lesser cost. Of course, legal means may also be used to safeguard their legitimate rights and interests.

However, the Internet is a rapid development of the industry, in the network of intellectual property and domain name brand protection, there will always be new situations, new problems, which requires the gradual improvement of our laws and regulations. In view of the current lag of China's laws and regulations, China experts believe that the domain name brand should be based on proactive protection, supplemented by legal means. For how to avoid the enterprise in the domain name rights and interests of the passive, the best way is to establish the brand awareness of enterprise domain name, strengthen the protection of intellectual property rights, so that can effectively avoid the infringement of the Enterprise brand damage.