How to avoid enterprises to go overseas when the "head out, low head back"?

How to avoid enterprises to go overseas when the "head out, low head back"? In addition to the construction of foreign entities in the factory, foreign mergers and acquisitions, exports of services three routes, there are no other way?

"Chinese enterprises go abroad in three stages: low-end manufacturing stage, High-tech manufacturing stage and Technology service stage." "Network Qin CEO Lin Yu in the" mobile interconnection era of communication and innovation "forum to share the business abroad," Chinese enterprises need to remove the "Made in China" brand, by virtue of the exclusive nature of enterprises, unique to go abroad, and thus towards the international road. ”

In the mobile internet age, it is almost inevitable for Chinese it enterprises to go abroad. But on this road, many enterprises "head out, low head back", how Chinese enterprises to enter the international market becomes an important topic. Qizheng, president of the National People's College of Journalism, said that in the era of economic globalization, non-governmental organizations such as universities, research institutes, women's federations, and even the form of enterprises, "public" has become the protagonist, in which enterprises can effectively promote public diplomacy.

In this regard, Lin Yu said, public diplomacy, the United States and the company's signboard is to lead High-tech, such as Microsoft, Apple and other enterprises always walk in the forefront of science and technology, Japanese enterprises are characterized by exquisite, high-quality, such as Canon, Sony and other brands of products to the deepest impression is high quality, super exquisite; Chinese companies need to put their own innovation, Can be trusted and international and other labels.

Now that the mobile Internet has become a new media, Lin Yu believes that innovation on the phone is more likely to serve the global business. Technological innovation is the key factor of the successful "going Out" of NetQin.

With some overseas companies using their own brand image (such as jobs and gates) output different, NetQin found its own international public communication mode: the introduction of the United States elite, strengthen enterprise strength, joint global mobile phone eco-chain enterprises and common development, and actively participate in the activities of the industry.

To this end, NetQin invited the former Samsung mobile chief product and technology officer, known as "Galaxy's father", to be the Omar Khan CEO, responsible for the overseas market, and put forward the 4C strategy of "trans-platform, trans-terminal, trans-national, trans-operator mobile ecological chain". At the same time with mobile phone manufacturers, operators and other strategic partnership. As in September 2011, NetQin set up a security research center in the United States to further enhance the virus surveillance capability, and reached an agreement with the world's fifth-largest telecom operator, Telefonica, in early 2012, to reach a pre-installed agreement with Motorola.

Qizheng says Chinese companies are investing abroad in roughly three ways: building factories in foreign countries, buying foreign mergers and exporting labor. "The Net Qin created the fourth kind, is exports the service to the foreign country. This kind of output service of NetQin is very few successful case, have special meaning. ”

Some people in the industry said that the government more and more attention to the new means of public diplomacy, the pace of Chinese enterprises to step up, in this two-pronged role, Chinese enterprises in China's public diplomacy plays a more and more important role. "The future hope that more enterprises go abroad, through the technology of independent research and development to let the global understanding of a more powerful China, the" Made in China "into" China's wisdom made. ”