How to break the door massage O2O?

In recent years, the rise of O2O stirred up a share of the Internet entrepreneurial wind, the limelight is Sheng, according to Rebels's saying is: Tuyere, as for who is the tuyere of the pig, now unknown.

With the car rental industry, community O2O (Ding Dong Community, community worry-free), laundry (e bag wash), taxi (drip, tick), take-away (hungry), Home Economics (58), Mother and child (baby tree, Cradle net, le friend pregnant baby), nail (Beaver Home) and other segments of the development of the industry, a group of start-up companies have been favored by the capital market, This also indicates that the market is endorsing this general direction.

This is the best time to preempt market segments.

I believe that at present in the groping stage, such as: Health care (home massage, health care products), translation, tourism (around the tour, personalized route recommended), Questions and answers (the problem, online solution), pet breeding can be.

Let's talk about the door massage today:

Demand level: The merchant needs to embody the service, needs to introduce the more personalized package, the user aspect conforms to "the lazy economy", can be more convenient to enjoy the service not to take one step more way.

Circulation level: Can field, can door.

Quality level: Before purchase can be selected according to their own needs, such as neck, back, Chinese and so on, after purchase can be online evaluation service attitude, technology and so on.

Difficult problems:

1, the user consciousness, most people go to massage, the first thought is the massage shop, the environment is good, the service is thoughtful.

2, Safety Awareness: The personal safety of technicians can not be monitored, users worry about their privacy security.

3, trust problem: Home massage, the first thing to be solved is the user and the technician at both ends of the trust question.

4, Service quality: With the increase of technicians and users, how to ensure a stable quality of service is the key to determine the success of the platform.

Advantage Foreground:

1, to break the limitations of physical stores, reduce costs:

2, for the user, in advance booking door-to-door service, at the same time to obtain relatively cheap prices.

3, for massage technicians, the biggest driving force is to bypass the physical shop to draw the domestic link, to obtain greater benefits.

Case resolution:

1, Kung Fu bear: Artisan door. The user is 85-90 white-collar majority.

Operating ideas: Users through the online booking massage master door-to-door service, providing services, including neck and shoulder massage, lumbar massage, head massage, body massage and so on, the price from 100-300 yuan.

From the consumption frequency and customer unit price two angle to choose specific Service category, for the users with massage needs, the service frequency can reach one to two times a week (above the nail, photography), the customer unit price of 100 yuan (higher than domestic).

2, Zeel: Technician online booking platform.

Operating ideas: Users can learn some coping strategies for stress, pain, and obesity through Zeel, then browse professional service providers, check the price of services, and book online. Zeel offers a range of services including massage therapy, personal training, yoga, Pilates, acupuncture, nutrition counseling, etc. Zeel also emphasizes the review and certification of massage technicians, as well as the requirements for working experience.