How to build a business site with commercial value

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A recent survey by comscore, a well-known US digital media evaluation firm, shows that more than 700 million of the world's 15-year-olds use the Internet, accounting for 14% of the total population of that age group. In China, the total number of Internet users has also been more than 200 million people, the next few years will be a net user breakthrough 400 million. Shopping, dating, inquiries, booking, payment, and even grave-sweepers can be done online, the Internet has been fully integrated into our lives, but also completely subvert our way of life. The ensuing business opportunities are also springing up, with trillions of of dollars a year in global network business turnover, and China's annual network turnover has been over billions.

Compared with the Chinese enterprises on the network is not enough, the national ownership of the Web site less than 30% and there are a considerable number of informal sites, such as many companies are only the head office has a website, branch or factory is not independent of the site, some just in an E-commerce portal to open up a page. Enterprises are also more to think that the corporate web site is just a device, no practical use, even if the corporate website is just for cosmetic, that others have their own, built little or never updated content, not to mention the promotion, the result must be empty. This result is more determined by the enterprise's own subjective understanding: the site is useless.

The main cause of this phenomenon is that the current corporate web site in the Chinese market is difficult or not to bring tangible benefits for the enterprise, but this is not a normal phenomenon, that is, if good use, can bring profits to the enterprise, or even more than the proceeds of offline transactions. Such a situation is very common abroad, many enterprises are through the network to expand the national and even the global market, and even a lot of enterprises to give up the offline market, instead of full investment to do online trading, easy shell is a typical example, now easy to shell a year of network turnover more than tens of billions of dollars, The annual turnover of China's Taobao and fun nets is staggering. and international well-known enterprises, such as Samsung, Sony, General Electric and other enterprises of the network volume is also very large. In the last few years, many of the Internet transactions were made by American companies, because at that time the United States network users accounted for more than half of the global network users, and now, China with the number of users in the network, the amount of online transactions and scale has been expanding, our enterprises should not ignore this new and powerful trading methods. Because, in this fast-food social environment, time and convenience factors have been consumers as a very important cost of consumption, there are too many netizens look forward to the network can quickly and easily understand and buy their own goods, and the enterprise is precisely ignoring this demand. From Taobao, when, Amazon and other online shop every day amazing trading volume can see the enormous potential of network transactions, and from China's corporate web site most do not have network ordering function or even message system, we can see the value of corporate web site disregard.

So how do you make a corporate web site that can effectively advertise business and product information and bring actual transactions?

1, the website function should not be flashy

Now a lot of corporate websites do very large, and full-featured, that can attract popularity, in fact, not only to spend a lot of money in the construction of the website, and too many functions will make the viewer dazzling, overwhelmed. Please check your corporate website, is there a lot of features have never been used by viewers? There must be. Therefore, the site does not seek large, not for the sake of the most practical functions. As far as possible to make the page neat and simple, easy to operate, this will increase the target browser to use the site a variety of functions of the possibility, otherwise messy and cumbersome settings will make viewers have a negative browsing experience, will soon lose patience and leave.

2. Highly interactive

The site must be highly interactive, rather than just a network version of the leaflet, so that viewers can conduct various interactive activities through the site, including direct contact with the Corporate Customer service center, online message or consultation, online ordering items, comments, etc., in short, to let the site (enterprise) and the viewer interaction, Connect the viewer to the business through the website.

The more places you can interact with, the greater the value of the site. Because only with the visitors and can help visitors to solve practical problems, such as can answer his questions or direct purchase of products, for visitors to your site is life, valuable.

For example, your station can order meals or flowers online, visitors who use the service and get a successful experience, will often patronize your site and spend. If your site only introduces your business (hotel) or products (flowers), so the attractiveness of the viewer is much smaller, but not through the site to more understanding or purchase of products for the visitors is a pity, for the enterprise is a loss. So the site must be interactive, and to make the browser's various interactive behavior simple and smooth. Can interact with a lot of things, in addition to ordering goods, consulting these two major functions, but also through the site to conduct customer surveys and other marketing activities. Not only by the existing form of limitations, combined with their own characteristics to explore new network model is more likely to bring unexpected benefits to enterprises.

3. Visual Unification

The visual aspects of the site and the company's VI visual identity system to unify, if the enterprise does not have VI visual identity system, then also with enterprises or commodities have a visual connection, this can enhance the viewer of the enterprise and product visual consistency of understanding and deepen the impression.

4. Set the experience element

Now is a personalized experience of the era, to provide consumers with unique products and business-related experience will be to promote sales and improve the affinity have a positive help, Web site can also be an important part of the customer experience, so that the enterprise Web site to become a visitor to the experience of the site, cleverly put online and offline contact together, Let the viewer participate in it. For example, many computer manufacturers of the Web site produced a three-dimensional product model, visitors can click on the mouse to view the product anywhere, or even open the virtual computer screen or CD-ROM. When the experienced person has any question, the line on-line many communication pipeline may in 5 seconds enable the visitor and the commodity customer service personnel to obtain the contact, if you decide to buy, soon the goods will be sent to your home, then you can find their own computers and users of the relevant information and can participate in the activities of users or members.

Ikea's website has also launched a free combination of room and furniture experience function, visitors can "drag" a favorite furniture into a virtual room free to put in order to reach the purchase before you can see the effect of the purchase, which greatly promoted its products. Like this line under the online interaction and innovation, will allow visitors to fully experience the authenticity and practicality of the site, the future will naturally be the site as the most convenient way to purchase related goods.

5, manufacturing and sales atmosphere

Buying goods online in China is not popular, viewers often want to buy, but there are many concerns, then it is necessary to use the human spirit of the herd to shape the buying atmosphere, in order to dispel consumer concerns, such as the purchase of goods on the page display a large number of other buyers of information, which will increase the confidence of visitors to buy, Even viewers who don't have a plan to buy are going to be involved in the action. Just like the whole point of the supermarket discount promotions, see others crazy to buy goods, their instincts will also produce purchase desire and join, although they do not have a purchase plan. may also use some authoritative recommendation and the proof to dispel the consumer's concern, like expert recommendation, the related organization recommendation and the attestation and so on.

6, the website domain name choice

After the site is ready to upload to the network, then choose an easy to remember, and enterprise or product related domain name is very important. But now the network domain name resources are increasingly scarce, may not be able to choose the domain name that is easy to remember and accord with own characteristic, at this time must have a focal point, the domain name of the website should be easy to remember first, but do not fall into easy memory domain name must be simple, should be composed by as few characters as possible or use easy memory repetition symbol

In fact, websites used in China sometimes use the Chinese name of the phonetic is also suitable and easier to remember, such as the "Olympic" Relevant sites to select the domain name www.ayh.com looks good, but such a domain has long been preempted, if the use of Chinese pinyin: WWW.aoyunhui.com Although it looks a bit longer, but for the Chinese people easier to remember, the effect will be better, and because the characters increased a lot, the chance of being registered is obviously much lower.

Register the domain name must register. com and can not covet cheap registration. cn domain name, because the latter is not included in the mainstream search engine.

7. Design Keywords

The right keywords will use the search engine to attract visitors to your station, but for the corporate site, the keyword should not be set up with the site as the main operator of the station. Enterprise Website Keyword Usage principle is must catch the visitor's attention core, that is, the most concerned about the browser, and the corresponding keywords, the site must have a corresponding solution or the value of the information to the visitors, only such attractive visitors can be converted into a valuable target consumers. Simply by keyword to attract a large number of visitors to the corporate site is not much significance.

8, the cultivation of high fidelity visitors

Click-through is called the network value measurement, very important. But not for corporate websites, high traffic is important, but the flow of business value is more important, that is, to attract more target customer groups, and then develop registered users, of course, registered users can enjoy some of the privileges they care, so as to recruit loyal visitors, ultimately into consumption, Because the occasional browsing to a website and immediately consumption of the situation is very small, there is a browser to understand and trust the process.

9. Valuable link Exchange

Main and two types of Web site Exchange Links: 1, target visitors (consumers) the same but do not have a competitive relationship with other industry enterprise sites; 2, the flow of a large industry-related portal site. Other links that do not have much value are not exchanged, which will only make your site messy, reduce the browsing interests of viewers, distraction.

10, search rankings

If your industry or business is suitable for network marketing and promotion, then you can buy Baidu, Google and other search engine keywords ranking or advertising, which will greatly increase your corporate web site by the target visitors to find the chance. But if some of the network can not play a big role in the industry or enterprises, such as gyms, beauty salons, restaurants and other local consumption characteristics of obvious enterprises do not need to spend too much money and energy on the site.

11, let the visitors have a harvest

A successful website must have this function, although visitors will not necessarily immediately buy your products, but through your site to gain words will increase their goodwill to enterprises and products and the possibility of patronizing. For example, the target customers concerned about a variety of news, common sense, reminders, as long as the target visitors (target consumers) interested and frequented, sooner or later will be consumed, at least can increase the affinity of the brand.

12, Set Convenient button

Set up a few click on the browser can complete the operation of the convenient function button, such as "collection of the Site", "Set the homepage", "recommended to friends" and so on. These "easy" to complete the operation can effectively increase their site to be browsed and promoted opportunities.