How to build a website of educational training organization with marketing function

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The current trend of the education and training industry to follow the internet has also begun to compete fiercely for the limited market share of the Internet. It can be seen that the medical care, education and training industries in the Internet investment is increasing, because the traditional model has been unable to further expand the market, so the network has become the opening of the bottleneck of the export. The education and training industry needs a good platform and strategy to launch effective marketing on the Internet. According to my years of experience in the Internet and education and training industry experience, today's SEO talk about how to create a marketing function of the education and Training agency website, because the site is a platform, with this platform in order to launch their own marketing in the Internet.

First: Select the domain name

The so-called lofty high-rise ground, the site of the platform to build the first step is to choose a suitable domain name for their own enterprises, domain name just like a person's name, only remember you this name can find you this person, so the choice of domain name can not be ignored. The choice of domain name to comply with several principles: first, short to remember, Lang's catchy. Second, and their own business name and service content closely related. Third: Select the type of domain name that has been recognized and popularized

Second: Buying space

This step is prepared for the site, a stable and secure space for a site is critical. Standing in the promotion point of view, an unstable space for the promotion of the work is fatal, network marketing is also fatal to the enterprise. Therefore, it is necessary to choose a good reputation space provider. If you have the conditions, you can build your own server.

Third: Architecture Web site

After doing some preparatory work, you can start the architecture site. For Web sites, there are a number of issues to consider in the architecture, and some of the details are easy to ignore. Below I one by one explain the explanation:

A: Site Structure

According to the business scope and characteristics of the site to arrange a whole structure. Generally recommended site structure for the tree structure, because such a structure to help search engine indexing crawl, conducive to the optimization of the later promotion.

B: Website Navigation

The site's navigation is like a website's sign, he can guide the visitor to browse your website smoothly not to lose the direction in the website, clearly lets the visitor know oneself current position, conveniently lets the visitor find oneself wants to understand the content. For the website of Education and training industry, it is best to put some things that users are most concerned about, such as: School profile, teacher strength, curriculum, employment news, campus life, contact information and so on core things.

C: Home Page

Home, the first portal of the site, the user's first impression is very important. To achieve clean and tidy, atmosphere, tonal fluctuations but not disorderly, plate rich but orderly, the user most want to see the things as much as possible to show out. To ensure that the page is dynamic, not too much use of flash, in the context of ensuring rich content to avoid the use of the framework. The former is because the flash although good-looking, but the current search engine technology can not recognize these things, that is, the impact of the page loading speed is not friendly to search engines. The latter is because the search engine crawler on the framework of this thing is not very cold, also can not be very good to identify, the framework of things can not be very good by the search engine crawl and included.

D: Provide qualification certification

On the internet to want people to recognize themselves and generate trust is not easy, so the way to let users believe themselves, through browsing the site can establish a certain degree of trust, so as to be more effective. For example: On the site to place some of their own school to obtain some honors, some of their own qualifications and number of schools can be provided, the more these things, users can trust the school more. This is a person's basic psychology.

E: Enhance the interactivity of the website

The website has the interactivity to be able to produce some loyal user, the website loyalty ability can raise a little. And in the perspective of transformation is also very good. Want to enhance the interactivity of the site can add something to the site, such as: The message function on the site, online registration, the site to install Third-party Instant Messaging tools, build BBS and other means. These methods can enhance the interactivity of the website and improve the user's conversion rate.

Four: Maintain the website

To make the site for their own profit, it is necessary to carefully take care of it, which requires someone to maintain the site, to ensure the normal operation of the site. Maintenance includes regular updates to the site information, timely processing of Web site messages, daily check online registration, dedicated real-time communication tools, regular maintenance BBS and deal with problems.

The above four points are my personal views and ideas, combined with some of their practical experience. Of course, it's a big generalization, and there's a lot more to it than that. In short: The full display of the enterprise under the premise of the user's experience to take into account, because the Web site is ultimately to face the user, accept the user evaluation and recognition.

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