How to build an effective SEO team

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SEO, search engine optimization, through the whole station as well as single page optimization, improve keywords in search engine rankings and get the target customer traffic. Search engine optimization and search engine marketing have a trend of merging. At present, most enterprises will be part of the SEO is either integrated into a separate network marketing part, or into the website maintenance department, are not clear positioning of the performance of SEO.

First of all, what are our requirements for SEO department?

1, the user experience is good, the content is rich, the search engine weight is high, the keyword ranking Good website

2, the company in the industry has a certain network visibility, even in the industry's upstream and downstream industry chain has a certain reputation

3, to help the company from the network monthly account for a certain proportion of traditional channels of orders, this ratio at least 20%

4, for the company comprehensive Network marketing to make reasonable recommendations, and from the Internet to collect competitive information, real-time feedback users and market conditions.

5, may also need to help the company planning in search engine advertising input.

So ranch that the company's SEO manager can be concurrently by SEM manager. If you feel that too many things can find a proficient SEO technology personnel to act as SEM assistant manager of the position. This is the head of the determination, furthermore we can initially determine the composition of the team members.

1, site planning and operation of a person, has a certain degree of data analysis capabilities, as well as site planning experience and market experience, familiar with customer needs, understand the market.

2, a website programmer, responsible for some program preparation, depending on the complexity of the site to recruit the right level of programmers.

3, the website art One, designs conforms to ued the page, and is responsible for some company's picture, Flash,pdf,avi and so on website material processing.

4, the website edits 1-2, is responsible for the website renewal, the soft article writing and the release.

5, external link construction personnel 1-2. Links, blogs, forum signatures, messages and other methods, according to the situation of the site to choose the appropriate link building methods to operate.

Such SEO teams have a lot of scalability and flexibility, such as being able to convert to a website operations team. If each member of the team can be a master of their work, the combined strength of the team will be unimaginable. (Ranch original, source www.seocom.com.cn, reprint annotated source)