(i) The prospects and opportunities of the online K-song website
The online K-song is a very promising Internet application and is likely to become the next bright spot in the Internet. Why is there a chance for the online K-song site?
1, web2.0 website, audio sharing is currently famous company has not yet appeared.
In the current web2.0 Web site, there are two main modes of success, one is content-sharing, the other is platform service type. Platform Service-type sites, such as social networking sites such as facebook,myspace,mixi,51 and school. These sites are a personal platform for displaying and sharing text, photos, audio, and video, but with a focus on individual-related personal content. Inclusive, such as Japan's Mixi in the recruitment and job search services have done well. There is also a content-sharing-led web site, such as text-sharing blogs, photo-sharing, and video sharing.
The diagram below probably shows the current content sharing Class 2.0 pattern.
Content
Famous website
Text sharing
Blogger, Sina Blog, China Blog Network, etc.
Photo sharing
Flicker,poco
Audio sharing
?
Video sharing
Youtube, Youku, potatoes, my music, cool six
Audio-sharing is not yet a well-known company, which may be an opportunity.
2, in music sharing, flipping music has a unique advantage.
First of all, from the content carrier's result form to look over the music the limitation
The result of the content
Accessibility (from the perspective of the viewer)
Text Blog
Thoughtful, or entertaining, published instant, readable, strong user base, blog site has become one of the mainstream of web2.0 applications. Good browsing ability.
Share photos
Personal track photos, professional photographic pictures are significant, user base, Flicker,photobucket, and the development of domestic Poco has proved that it is popular with users. Good browsing ability.
Turn on the music
They are most concerned about, and then friends or want to make friends to listen to the intention of the larger, the stranger to listen to sing the will not strong, for strangers, if there is no need for friends, listen to other people's songs than listen to the original singing. It is difficult to accumulate large scale users. Can appreciate the weak.
Share video
Can appreciate the strong. YouTube and domestic Youku and potato browsing have proven that users like this application. Good browsing ability.
However, there are several other carriers have advantages over singing music.
The music in the production process, with great entertainment, can be ornamental and interactive, this is the blog, photo and video production process can not be compared. Blogs, photos and videos are the processes that users operate on their own, and the music can be entertained and interacted through instant online performance and PK interaction.
The value of online K songs is more about the value of process entertainment than the value of the result. The value of blogs, photos and videos is more of a result.
3, the online K song is the National entertainment
From the KTV across China's streets, Chinese people like karaoke; one of the most common themes after a Chinese party is to go to K songs after dinner; in Chinese TV talent show, K song is the key point, from Super Girl, fast man to the same song, its influence has always been the leader of entertainment programs. Online k song does not cost much, just a simple mike and download a recording and singing software can be realized. This gives it a condition of mass popularity.