How to build the products that students like

A while ago, micro-letter of the public number "Wu assistant" in the Wu campus, there is no doubt that a burst of fire, including the ability to view the results, check the timetable and see the functions of the school campus, such as the micro-letter public account published, immediately spread between students, a day time fans have been thousands of people The micro-credit public platform has been open for some time, the first public account to cause such a sensation on campus. And once announced by the broad masses of students strong support, can be seen on campus students of such services is still very strong demand.

The pain point of the student group

The potential demand of the campus high School student group is very huge, compared with the office workers and other people, the students in the campus need more services closer to campus life, and the hidden demand has not been well paid attention to. For example, the academic management system of each school is comparatively simple. The reason is very simple, this system is oriented to the student groups, the goal is to achieve only to meet the students ' query results and other related to the school status of the administration of the operation, in the development of the educational management system will not be too much energy to enhance the user experience.

The bad operation experience and the complicated use method make many students complain, one of the most vivid examples is a university student narration one encounter: Because the school educational Administration management system in the elective course function incomplete, causes the elective vacancy the subject to be randomly at different time to refresh. In order to be able to choose a satisfactory teacher or a suitable time course, in the open elective course often have to skip class to refresh the selection list to view the course information, and this process often lasts one or two days. If a system can be set in advance of the course has a vacancy to notify users, and simple and convenient operation can complete the whole elective course, the overall selection of course efficiency will be greatly improved.

A very simple example of a pain point for students on campus, and similar needs in the campus there are many, can grasp these requirements and the idea of some services to meet these needs seems easy, but not easy to achieve. The Wu assistants have grasped the needs of students ' groups on campus, and some of the features they provide are the pain points of students ' users. In the relatively closed environment of campus, when a long-term demand is met in some way, the increase in user volume is very rapid. Similar to the Wu Assistant, the Super schedule This application also provides the function of connecting the educational administration system to the curriculum introduction of the school curriculum. The application's message also mentions the feature of "ta looking for the same lesson, online pass Notes", which is also likely to reinforce the social attributes based on weak relationships in later versions.

Campus students need much more than these, and once the need to seize these needs, is to bring a steady stream of users, which is the campus students of some characteristics and attributes caused. The uniqueness of the age group and the relatively closed environment with social attributes of the campus have given students in the campus some characteristics different from other people, grasping these characteristics is very important to do this kind of campus products.

Effect of young goose and herding effect

I am also from the campus stage all the way over, for the student group some characteristics of relatively better understanding. The most obvious of these features is the effect of young geese and herding in the campus.

Young Goose Effect

From a psychological point of view: When a young goose is hatched from an egg, whatever animal it first sees, it will always be treated as a mother. In the context of social psychology, the young goose effect refers to the phenomenon of the first time you see it as a criterion for judging such things later. The effect of young geese in the campus students are not surprising, because the campus environment is relatively closed, in the face of things or phenomena that have not been seen before often tend to believe that the first thing you see the phenomenon or state. If the use of this feature, in a similar product or service has not yet appeared in the campus, the function of multiple products and characteristics of the publicity, the results should be more significant. In fact, the young goose Effect describes a preconceived idea that we should try to avoid, and then use this effect to develop a product that meets the needs of such a group of users. The more you know about the needs of the target user group, the more thorough the research on their characteristics and attributes, the more the products will be able to close to the target users ' needs, and the amount of users will naturally increase steadily.

Herding effect

Herding effect refers to the phenomenon that people are susceptible to the majority, do not think independently and follow the behavior and thought of the masses, which is also the "herd effect" which we often refer to. The sheep is a kind of scattered organization, blind left flush right bump is very obvious characteristics, but if a sheep action, the rest of the sheep will swarmed blind action. The herding effect is not only on campus, but also in other groups of society. But the herding effect is particularly apparent in the campus, and even the range can be narrowed down to a small group of people. For example, a person in a dorm room uses a product or service, and other members of the dorm tend to try the product or service, and the first person will tend to recommend the product to the rest of the team.

The effect of herding on the products in campus is very obvious. A network disk brand in the university to do activities, product developers to consider is often to run in the dormitory, the library and the laboratory students in the use of a U disk when the proportion of large, so once contains important information of mobile equipment lost, loss is very large. The network disk is a good solution to this problem, convenient and safe while also eliminating the inconvenience of carrying mobile equipment. Grasp this demand of student groups, that is, in the campus held a registered network disk account to participate in the lottery and a series of related publicity activities. Because of the herding effect of the student user group, the activity attracted a small number of students, then more students were involved in the activities, the network is also spread among students.

The effect of young goose and herding effect are the salient features of the students ' user group in campus, and the user's characteristics and attributes can be used to promote the new products ' aim, and the user's quantity can be improved effectively.

Products--human nature

Zhangxiaolong, the father of micro-trust has repeatedly stressed that the product of the grasp of human nature is the most important, which also hit the key to the campus users. Campus is a relatively closed environment, so the characteristics of campus users are also relatively clear:

Have a strong curiosity about things, eager to try new things

Young goose effect and herd effect are obvious

Be cautious about products or services that need to be paid to use or pay upgrades

Early adopters of new products or services that meet their own needs

There are a lot of similar characteristics, we in the concept of the campus user group products or services, should be targeted to the characteristics of this user group to establish our product style, function and direction of development. Only understand users to accurately grasp the needs of users, and then make users favorite products. The Wu assistants and the super timetable are just the beginning, and the demand for student groups on campus is much more than that. Once you can hit the user's demand point, the product will likely attract a large number of users. However, how to accurately locate the needs of users should be considered from the perspective of human nature. Quote Zhangxiaolong: When we're making a product, we're studying human nature, not the logic of a product.