How to calculate the conversion rate of the website?

Absrtact: With the continuous development of the Internet, more and more corporate websites have changed from a single network business card function to the marketing function, close to the small business site, and conversion rate is one of the five major factors, then, what is the conversion rate?

With the continuous development of the Internet, more and more corporate websites have changed from a single network business card function to marketing function, close to the small business, and conversion rate is one of the five major factors, then, what is the conversion rate?

Website conversion rate is when visitors visit the site, the visitors into the site resident users, can also be understood as visitors to the user's conversion.

How to calculate the conversion rate of the website?

Conversion rate of the Website = (number of visitors to the product/total number of inbound) x (number of people entering the process/number of products) x (number of orders/number of people entering the purchase process)

Site conversion rate =orders/visitors= (shoppers/visitors) x (buyers/shoppers) x (orders/buyers)

So how to improve the conversion rate of the site?

The process of purchase, in fact, from the understanding of the Web site "Understanding the product" knowledge of the products and services, the process of purchasing products and services, which are the key to each of these links, Emmar on the above mentioned process, to say how enterprises should improve the conversion rate:

1, beautiful and concise, stable and efficient pages

Many business owners like to use the Import page to show the corporate image, feel this "atmosphere", but this will virtually set a barrier to marketing, whether the browser or spider, will not waste too much time in the gigantic flash or image loading process, they will "vote with their feet", close the page to leave ... So the straightforward page structure will allow more visitors to fall in.

In addition, note that the page can not be too loud to avoid distracting. To select a stable server, these two points do not repeat.

2. Highlight and optimize product information

As an enterprise station, company profile and product information is the first, I have done a test, in the 51.LA data statistics for the product profile, the company introduction, industry information, product knowledge, contact us and other columns added column statistics, the result of excluding the first import volume (around 60%), The highest level of concern is the product profile, accounting for about 20%. Therefore, the more detailed the product, the better the arrangement, the faster the search the better. Enterprise station, but also pay attention to the user experience.

3, establish a timely communication mechanism

Marketing-type corporate web site, must be closer to the business, so the establishment of timely communication mechanism is very important, now more popular customer service systems, such as 53 customer service, TQ, and so on, have a free version, if necessary, can also be upgraded to VIP version, in addition, can also use QQ online customer service, with only one purpose, Communicate directly with customers quickly and promptly.

At present, users have been accustomed to online and customer service contact, so timely communication for users to remove all kinds of questions, so that users more clearly understand the performance of products, prices and other issues, enhance the user's desire to buy.

4, SEO is the multiplier of turnover

If you do not consider the cost, do Baidu or Google's promotion is a good choice, but the high price of the keyword competition, the importance of SEO is highlighted, although the SEO can not improve the conversion rate, but to save a lot of expenditure, can bring more and more stable access, so that more visitors to find you, rising, More visitors, the volume of natural increase.

For the time being, Emmar Welcome to share the Enterprise seo,qq:42095857

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