How to carry on the internal construction of enterprise website

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In recent years, enterprises began to establish a website, open enterprise Information Engineering first step. After several years of construction, enterprises in the network to build a considerable number of "home", but also their network marketing base. However, a phenomenon can not be ignored: Some corporate web sites to promote and publish some business information, but also only to use the site to update news and release products. Even some of the company's website inside the site did not really achieve a good site to promote corporate culture and product functions, some sites are only Baidu included home page. Such a site, it seems to become a network of "decoration equipment." And these "decorate" the website, will not obtain how much traffic, usually has the following several typical problems. First of all, the site's page planning and programming is not comprehensive. The second is that the site's production form is unscientific. Third, the website promotion is not in place. Four, website maintenance and management is not standard.

And about the internal construction of corporate web site, not decorative use is not to support the face, but better to carry out online business, is to be benefited. Not just in order to make the site beautiful, blindly use a flash, but according to the needs of enterprises, reasonable design of web pages, so that their own characteristics and culture of the most effective promotion, the lowest investment on the basis of the maximum benefits. So it is necessary for me to propose a few general principles:

The first website page design pursues simple. There is no need to make a huge, colorful animation home page, not everyone is surfing the Internet animation, they want to see animation can go to anime website. Visitors to the corporate web site are more to access specific content, and before seeing such a large number of special effects may lose patience, and such a site will often make those who do not have the speed of their own visitors immediately close the page.

Secondly, the introduction of enterprises should be full. From the company's history, development, scale advantages, characteristics, social status, media evaluation, honor and integrity, and so on, multi-level multi-angle description, plus promotional photos. And about the company's internal management concepts and staff quality, should not be overly detailed description.

Third, products and services need to be described in detail. For product name, main ingredient, function, range, photograph, trademark, quotation, after-sale service and so on need very clear presentation. For example, you can select a list description or an illustration. I believe that most of the products sold online not only need to provide quotes, but also should provide online ordering function. For example, under the details of the introduction of the product set "buy" a link to the product, the page link to the specific product purchase page.

Iv. provide contact information. I've seen a lot of corporate websites just leave the company 400 phone numbers and cell phones. If it were me, I would not usually choose to call. But hope that the site has started customer service questions and answers, the site should be set up under the "Contact" link, contact information should be described in business areas, sales centers, distributors, service departments and other departments of other contacts, the site should also set up an online time QQ dialogue.

This article original to the home professional treasure http://bj.51jzb.com reproduced annotated.