How to choose the product?

On Sina Weibo, at any time can see a number of new home purchase site is playing its current special purchase of goods, especially in the last six months, the number of new group buying network is really countless, even can be used to describe, this for netizens, but also a good news, because these sites always try to please netizens ...

I have also been in different group buying site to participate in the group, the reason is only two, the first I need this thing, just he and cheap, the second price is really too preferential, the feeling is lower than the cost, so that is to rob the first, and then to use their own or sell, look at their mood ...

What about my experience with these group-buying sites? When I get something, I think, "Well, this is the value of this group, in other words, I think his real price is puffiness, this kind of feeling especially with some catering and service (film, salon) mostly, and of course there will be real super value of the purchase, such as some high-end restaurant, even if his purchase goods are very ordinary, But hang on to this restaurant's brand, it is very different, such group buying goods are often the target, but rare, for group buying nets, such a target is not easy to obtain, and has a certain popularity and the source of the restaurant or merchandise, do not need to buy the icing on the cake ...

In fact, group buying network faces several challenges, on the one hand, hawking their own website, on the one hand, the sale of goods (or services), the main profit should be from the user to buy the "price difference", when the price difference does not exist, or the purchase of goods are not happy, the site's prospects have doubts, not to mention that the day only one or two of goods, If the wrong po, equivalent to give up a day's income, the impact is not small ...

It goes without saying that it's important to have good merchandise, so buying a net buys hands is critical, in addition to understanding how to negotiate, but also to know which goods are more suitable for group purchase, price and value of the operation of space, for several cases to illustrate, today, for example, buy a mobile phone or related 3C products, because this kind of commodity itself with high quality, Therefore, each family's profit is relatively limited, so in group buying, it is difficult to let users feel the price difference, unless it is "discerning" experts, this is not easy to successfully operate on the group, unless you take http://www.aliyun.com/zixun/aggregation/5541.html " >apple's ipad to operate, but if it is Apple's products, can only be the site itself at the expense of profits, because this commodity in short supply, how could it also let you to buy low-cost; Moreover, if it is fashionable clothing, there is a problem, exactly how much money is reasonable, the user is actually not easy to grasp, Group buying is also difficult to maximize the benefits, unless you take a LV, Chanel goods with a broken plate price to buy ...

So, I observed a few features of a hot sale, one is the original single commodity or past-season goods, the so-called original is the factory in private outflow of goods, he is not counterfeit but without the permission of the brand and secretly sold, this kind of goods may be uneven, more difficult to distinguish between true and false, but also often by the user sought after, Because he often has an unimaginable low price, there are several group buying network specializing in this product; the quality of the goods over the season is better, after all, is the original, but there is a problem, because the good sell stock is not much, take out group buy benefit is limited, and usually can have a large amount of inventory flow to low price clearance, most of them are not pleased with the goods, In terms of clothing, it is this style regardless of the price of many concessions, really willing to buy a few people, this is actually beyond the imagination of many group buying site ...

Second, the price of high priced restaurants or services, such as a original 200 yuan (RMB) of the double package, now only 68 yuan, or a slimming spa courses, a hair salon, the original price may be hundreds of dollars, but the group purchase price of only a few 10 dollars, the difference is obvious, but this is divided into different situations, An old and famous brand, the location of a good restaurant or service, do not need to buy to do promotional marketing, so most of the subject matter has become a new business, relatively convenient traffic, relatively low visibility, and even the past reputation is not very good restaurant, hair, massage, SPA ... And so on, and if it's a combination package that's specially pieced together for group buying, it's more often cost-saving (for example, using a less expensive ingredient or spa essential oil) that leads to a negative experience ...

It should be said that when a group buying site is newly born, the first few days of the purchase of goods is the real value for money, because this is the stage of investment to do site promotion, otherwise, only hand a large amount of funds will be possible, so can be seen, group buying network of the future development of the road is relatively limited, real profit is not easy, Because of the low price of the users on the Internet relatively no loyalty, cheap to do as bait, is not wise, you can imagine that the future group buying site will be vertical and the trend of consolidation, because everyone in the product target, the results will be unprofitable, and finally to the closure, integration or mergers and acquisitions ...

But it would be fun to buy extra services provided by large websites. For example, QQ group purchase, because the user is more, and the age is lighter, so it is suitable to do some of the young commodity group purchase, such as the public comment on the net, is to come up to find food or shopping malls, to do the promotion of catering services is very direct, this is very suitable , the service uses the Low-cost experiential marketing to capture new customers, which can be viewed as a "experiential marketing" or "extra revenue creation".

Low prices are the key to many people willing to try new products, new catering, new services, and buy more can play the most effective, focus on a specific subject of users to guide these operators, but not most people to buy on the completion of the user may be cheated, because experience-type marketing, its key in the experience, low price is only the introduction of the door , how to get customers to use the product, enjoy food or service at the same time, also feel the value of things, and is willing to introduce to more people, this determines the success or failure of marketing, if a deliberately hit the purchase of goods, but was criticized as worthless, this is undoubtedly negative marketing, than marketing is also miserable ...

What is the explanation for "the creation of extra income"? For example, restaurant, regardless of business good or bad, ordinary day mornings and afternoons are still relatively few customers, how to hit a morning tea or afternoon meal to create the best benefits, which determines the overall efficiency of the restaurant, not only to make the restaurant's fixed cost of more efficient amortization, And let more people know that restaurants have different catering services for different periods of time, more is the catering industry need to break the subject, not to mention the space is limited, customers are focused on the arrival of dinner time, and do not know other periods of preferential packages, is not necessarily a good phenomenon, the same, you can imagine the other has a light season in the industry ...

At present, many of the group purchase is only the purchase behavior, group buying network and with the store or the provider of goods are not aware of the continuation of services, such as whether the user is satisfied with the group, I think this statistic may let a lot of people break down glasses, if you can pay attention to this piece, I think whether the group buy net or collocation of the industry will have an additional harvest, and unexpectedly this is a completely competitive market, and to build a group purchase site easy, to have the service difficult ...

If the group has a winner, I think it should be 11500.html "> Buy navigation website ...

(The author of this article is Lin Yite, reprint please indicate author and article source)