How to choose the right media for online advertising

Online advertising, like traditional advertising, also has a choice of media issues. What are the principles to be used in selecting the media? Similarly, it is the goal to decide which network media to choose. Different network marketing target should choose different network advertisement mix media. If the goal of the enterprise to put online advertising is directly to bring sales and customer volume promotion, then you can use a variety of media portfolio ads.

These ads include search engine keyword ads, such as Baidu, Google, Yahoo's keyword ads. There are also business-to-business websites, such as Alibaba, global resources Network advertising, corporate websites such as China Chemical Network, Pacific and other websites can also be done advertising. If the goal is to increase the volume of customers, it is best to select all three media. But some companies are also aiming to increase the number of visits to the Web site or media channels for investment, or the national shop. For such enterprises, the need to use a combination of web media is a large comprehensive portal site ads, such as Sina, NetEase. If only for local areas, such as Shenzhen, you can choose an Austrian network.

There is already a problem with the scope of the advertising business, which is the third factor in choosing the Internet media: Choosing the advertising area and the media mix. National businesses, of course, need to choose national media, such as Baidu and Google. But what if it's just a province or a few provinces? The same choice of Baidu, then only need to be in the corresponding provinces within the scope of the launch on it. This is because Baidu is the smallest place in the province as a unit, rather than the city as a unit. If it is a smaller area, such as only for Shenzhen, to choose a portal site, Sina Good or ao a net good? Of course it's an Austrian net.

When choosing the media, be sure to look at the local Internet users. For example, in Japan to put ads, Google, Baidu, Yahoo these several search engines, which one should be the main? Of course, Yahoo! Because the first search engine in Japan is Yahoo, not Google or Baidu. According to the customer's industry, position, income, age group to choose the most suitable advertising media mix. Each industry basically has a national industry portal, enterprises can combine customers in the industry, choose the right portal to launch.

The position of the customer and the age feature are also the reference factors of selecting media. For example, for a returnee faction and other business people's business, in the launch of a keyword ads, the choice of Baidu, Google or Yahoo? google! Why? First, Google came from the United States, it may have the background of the returnees; Google's Internet users are relatively professional.

Network advertising must choose a variety of advertising media mix, so that the effect will be good. Media mix can increase advertising coverage and deepen brand awareness. If users in the major portal sites, search engines can see the top three corporate sites, then, he has no reason not to believe the strength of the enterprise.

Portfolio placement can effectively reduce investment risk, which is very easy to understand. Like the stock market, the purchase of multiple stocks, not only to ensure investment income, but also in some stocks to achieve higher returns. The combination of online advertising is also the same as buying a stock portfolio, and can reduce risk. Article Source: Shenzhen SEO Company, Welcome to reprint.