How to complete the optimization upgrade of the website by the basic promotion (I.)

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The optimization of a Web site is a complex and long-term process, both to eliminate the past in the major sites left by the bad impression, but also on the content and characteristics of the site to make a new positioning, in order to launch the future development situation. Even in the past there is not much left over the problem, only to upgrade the appearance of the site, content, but also is a considerable project. In the program supermarket website work and soon, but is experiencing a website survival mark. Program Supermarkets completed a comprehensive revision of the March this year, not only the original site appearance on the overall revision, but also in the original version of the Board content on the basis of increased "prudential", "Trading agreement" and "after-sales service" and more functions. The new website's information is more comprehensive, rich, the use is also more safe, convenient. But for a website optimization upgrade, not just stop here, even can say this is the beginning of the optimization upgrade site. Next need is, supermarket "handyman" We do more promotion to complete the site optimization upgrade.

Each site will be different in terms of its characteristics and industry. But in the basic promotion is the same, the general basic promotion are: forum promotion, soft text promotion, network pick promotion, industry news updates, add links, mass mailing, promotional activities, such as cooperation between the site. We are mainly using the first five ways to promote the basic stage of the optimization upgrade, although so many ways to promote each has its advantages, but after all, the site's limited human and material resources, only with limited energy to strive for the greatest value. Starting from the experience of the foundation promotion of this website, this paper briefly introduces how to complete the task of optimizing and upgrading the basic promotion.

I. Forum PROMOTION

In a Web site forum is often the most active place, is also the most highlight site vitality. For the industry web site, it is not only to highlight the vitality of the place, but also can be said to be the driving force of life throughout the site. Users entering the industry web site have a certain point of view, and they prefer to get valuable information from the forums. Forum promotion therefore also appears to be more important. Here, the site through the detailed column, each day published a considerable number of posts, from the resolving answer, Exchange, resource sharing, buy information and other aspects of the attention to attract customers, thereby increasing the stickiness of the site.

Second, the promotion of soft text

Soft wen for us are not unfamiliar, but we are familiar with his function is to add to the site outside the chain, cooked do not know, soft text can also help us solve a lot of network promotion problems encountered, such as the snapshot of the site closer. A soft article in a well-known web site or portal published, his follow-up effect has begun to produce, but also do not need too much control and attention, can be said to be a discriminating thing. Basically all websites are inevitably adopt this kind of promotion way to complete the website optimization upgrade. However, it is also the soft text in the promotion of efficient, with the number of soft text increase, the quality of soft paper has become the key to victory. In the guarantee of a soft text quality is mainly to pay attention to these aspects: the title, to select eye-catching title, can be straightforward experience to teach class, can also be a controversial category of views, to allow the reader to produce a click of interest. Secondly, in terms of content, originality is not the most important. People choose to read this soft article, pay attention to whether it can provide some practical value, so the key is to integrate the content to form a clear theme. But there is a point to be aware of, to choose a different angle to show your point of view, respectively, the user angle, industry angle, media perspective. Of course, this is not to ask you in a soft article will be the three aspects of the display, but to learn to change the perspective of the show, both to make your readership larger and easier to accept, will expand your ability to think. Finally, the issue of publication, must choose to their own use, or type, or higher weight, in short, to achieve the total number of clicks as the ultimate goal.

This section is mainly from the promotion of the Forum and soft text to promote two aspects to briefly analyze the basic promotion of how to complete the site optimization upgrade, the key is to catch the basic promotion of the corresponding focus. Forum promotion focus on increasing the stickiness of the site, soft text promotion is a more comprehensive way, not only can increase the chain and as a Web site development regulator. In these two aspects of the basic promotion to highlight these advantages, and focus on perfecting the site in these areas of construction.

Author: Minnie, original load procedure supermarket net http://www.cxcs.com.cn, All rights reserved. Welcome to reprint, reprint must be linked to the form of the author and the original source and this statement.