How to create a virus-type network to promote soft text

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What is soft wen? The so-called soft text, it is relative to the hard advertising, it is the company's copy planners responsible for writing a "text ads." Using a variety of writing techniques, the use of the appeal of words to improve the reading of the article, directly or indirectly for the enterprise culture or product advertising. Because, soft wen will bring a kind of like literature and life feeling, and not as hard as the ads directly reflect the theme of advertising, until you find this is an advertising article, you have fallen into the carefully designed "soft text advertising" trap. What is the network soft text? is to use the Internet as a communication platform, mainly text as a carrier of a way of advertising, has become a network of enterprises to promote a common method. The types of network communication soft text are: Positive preaching style, story embedded, with the help of hot, experience sharing, seeking assistance, humor and so on.

Vegetable root Tan Individual put the above soft text promotion effect divides into three realms. First, the true colours. such as: The soft article of the news class, the soft article mainly introduces the product function, the effect, the example and so on real content, has the very obvious advertisement trace; second, Xiaolicangdao. such as the forum's soft, the general beginning will only through events, stories to attract audiences, inadvertently inserted into the product information and to achieve publicity purposes, the Ming can see that there are signs of advertising, but the audience will accept or even the dissemination of information reproduced; third, the water has no trace. Advertising information is more difficult to find, but the advertising products in the obvious place, the audience not only to the soft text of the overall acceptance of the information, and will make viral transmission, this is the highest state. Here, vegetable root tan for you to introduce several to let the dissemination force become stronger creation method, give everybody to exchange under.

How to conceive the spreading point of soft text

How to conceive a creative communication point? The spread point of soft text, which we often say "news eye". We should use what form to express products, in order to meet the characteristics of the product, so that the product publicity to maximize the effect? is positive preaching style, story embedded, with the help of hot, or experience sharing, seek help, humorous style? The secret is: to eradicate their own communication platform and product characteristics to decide. If you think that in the Tianya "Tianya talk" section, consumers or audiences are more interested, then you can use the story embedded, with the help of hot, humorous style of these 3 forms for the soft text of the form of writing, based on the style of the concept of a strong spread point. Choose the story that you think is most valuable, the angle, with a comprehensive perspective, accurate expression, unique insights, penetrate the full text, highlighting the value of the product, let everyone participate in the publication.

Ii. How to write a title

People rely on clothes, Buddha by gold. Soft title is the audience to determine whether the soft text is worth browsing reading the key factors, the title of soft text What? Vegetable root Tan thinks, the most important thing is that the title must have penetrating force, can attract people's interest. Title types are: Controversial hot type, narrative story type, experience sharing type, ranking rating type. Eradicate the stylistic expressions you conceive and you set the title. The positive preaching style uses the plain language to express the content of the article, and the experiential sharing style is introduced in a relaxed and casual manner. Highlight the importance of the title in the title vegetable root Tan in a lot of articles have mentioned, here will not expand the detailed explanation. In short, a good beginning is half the success.

Third, soft text writing skills

First of all, understand the content of soft text is the audience need to see. With a wonderful title, read the contents of the soft text, must have enough material, the dishes will be more fragrant. As long as you can meet the needs of the audience, but also afraid that the soft wen did not spread the opportunity? Seek truth from facts, stand in the objective angle, the product is introduced, if you are good enough for the product, the audience will naturally become your greatest "salesman", constantly for your products for the spread of the crowd. This is the most original virus transmission mode, but also the most effective way of transmission, through word-of-mouth effect, so that information spread. For a variety of reasons, people are keen to tell others about their experiences and experiences, and the impact of Word-of-mouth transmission is enormous.

Although, this method will not be very effective at first, it takes a period of time, but the effect is very obvious later. such as various carriers on the introduction of cosmetic effect of the relevant soft text.

Second, remember not to soft text and write soft text, creativity is also very important. The internet is always not lack of topics and focus, now network events are endless, numerous, with the help of social hot events, leveraging force. Soft writing way can borrow on the network Taobao body, where the object, seabed, Shing, etc., are very good creative points.

If the soft text to be able to achieve what I said above the third realm:-Water has no mark, almost let people can not see is the advertising traces, that creativity is essential. The first half of this year's network of viral transmission is probably the most famous "Du Fu is very busy." Originally thought is just elementary school students bored out of a few pictures of Du Fu, but in the internet to get a lot of forwarding, and then constantly have posts, a modest carry out the imitation map upload, let du fu quickly "popular." Up to now, it is estimated that many people still in the dark, do not know that the internet was wildly spread "Du Fu is busy" series of pictures, most of them are from the hands of team members, is to help the "Chengdu Du Fu Museum" to do the planning, the purpose is to arouse more people to the museum

Iv. Combining communication platform, planning and writing soft text

Bricks, promotional tools can not be ignored. The network soft text carrier includes the blog, the microblogging, the forum, the portal website, the mail, the QQ and so on form, no matter which one kind of carrier, as long as can cause the Netizen massive comment and the reprint, can be regarded as has the communication power the soft text. In this era of network explosion, what information should pay attention to the timeliness, rapid dissemination and wide spread to see the effect. Network software, but also the use of media to achieve its value. You have to tilt the earth, you need a fulcrum, and this fulcrum is equivalent to the promotion of soft text medium.

We choose media, according to the living habits of the audience, they contact what media we use more media, and then write the content of soft text, to achieve the accuracy of media and content. If your product is a mobile phone, need to be released on the horizon, if your soft text is a positive propaganda style, you can publish the soft text in the "It Horizon" in the "mobile phone space" in the section. If you want to put in the "Tianya talk" on the form of soft paper will become more flexible, can be used to social hotspots or humor, to attract more people to participate.

Now the network media carrier has: Baidu Library, Baidu Encyclopedia, QQ Space, MSN, mail, blog, micro-blog, video, pictures, websites and so on are worth our attention. Any network of media, as long as we are good and use will explode an immeasurable strength.

In fact, to write a soft text with the power of communication, summed up the most important consideration of two issues, one is the audience, but the media. The audience interested in or want to know in the most appropriate media to communicate to them, and then skillfully integrate the propaganda information into the focus of the article or soul, so that they feel valuable. Finally, the network of soft writing or to rely on their own to write more and more summary to improve constantly. We can often watch the mop and Tianya forum, some hot or high recovery posts, there must be a unique writing skills, there are more attention to the network of hot events pictures, videos, text, you will always find unexpected harvest.

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.