How to design a combination of SEO optimization and user experience of the corporate website home

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Now the Enterprise site optimization at the same time to take into account the user experience of the site is the mainstream direction, although the level of intelligent search engine has been very high, has been adjusted by the algorithm, so that search engine optimization will not bring the loss of user experience, but in the actual operation process, or is likely to lose Therefore, in the actual web site optimization process, in view of the existing various optimization techniques, make a certain fine-tuning, so that in line with the user experience, to improve the effect of optimization.

For this, I think that often have this idea, but in the actual operation process, unknowingly committed a variety of defects, resulting in either the optimization effect is not obvious, or the user experience has a variety of defects, the following author on the enterprise site optimization of a core content, home optimization for example, To explore how to design the homepage of the Enterprise website, can do both the user experience and SEO optimization.

One: Homepage Top design

As a corporate website, the head of the home must put its own logo, as for the specific location, can be based on the design of the entire page, or the upper left corner or upper-right corner, while the head of the corporate home page can also add favorites, RSS subscriptions and sharing components, these components can be very good to enhance the site's user experience , but also can promote the viscosity of the site. In this design process, but can not ignore the site keyword, home page title and description of the optimization, of course, this is from the Web code, for the head of the home page of the enterprise, we must do a good job both inside and outside, to be able to realize the perfect combination of SEO and user experience.

Second: The design of the main navigation

As an enterprise website navigation bar, in the promotion search engine spider crawl speed, is has the very important function, simultaneously also has the very good guidance function to the user, therefore in the homepage navigation design must simultaneously do the navigation optimization and the experience perfect union. The author believes that in the homepage navigation design, should be in the style of simplicity, avoid the use of flash or JS special effects, so although the user experience can help, but the search engine on JS and flash insensitive, resulting in weakening SEO optimization effect, and the use of DIV design, Can be a good solution to this user experience and SEO optimization contradictions.

Third: The company's homepage on the best-selling product design

The enterprise website must have its own key product display, this display should be placed on the home page more obvious position, is generally the first page on the middle of a large position, at the same time, this hot product should have more buttons to display, to enable users to click to get more product information, at the same time in the first page of the column, There should also be a product plate, through a number of design to highlight hot products, so as to enhance the marketing effect of the site, but here to remind, the general product display is mainly to the picture, at this time must be on each picture set a good alt attribute, this is conducive to the image of Baidu included.

Other corporate websites will also be hot products in the home page through the dynamic display, or switch display, where I also support the use of DIV technology, to ensure that the effect of brilliant switching, but also can effectively enhance the corporate web site on the attractiveness of search engine spiders.

IV: Update of industry news information

For corporate sites, the home page should have the industry news information display, which can enhance the authority of the Enterprise website in the industry, but also through the update of high-quality and corporate web site has relevance to the content, to stimulate the search engine spiders constantly crawling to the corporate web site to collect these high-quality content, Daily content should be updated to maintain a reasonable degree, can not loose fishing, at the same time in the process of updating, should be guaranteed every day to two articles of high-quality original articles, and then carry out some reprint.

Five: Homepage Bottom information design

Many corporate websites are designed at the bottom of the homepage, is very easy to ignore, I think, at least at the bottom of the relevant corporate web site or the Friends of the industry site chain, as well as the corporate site of the secondary navigation design, and site map, contact, and so on, these although it seems to the user experience without the essence of ascension, But for the site's SEO optimization can play a very good role.

The above five points is the author of the current corporate web site design Several views, the key is a good combination of SEO optimization and user experience of the idea to design, so that the home page to obtain a higher weight at the same time also can have a strong appeal to users. Above content by the official website of Ai GE http://www.0454ol.com/in admin5, reprint please keep the URL, thank you!