How to determine the main product and service of a website

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In the framework of the site and the design of specific content, there is a problem often overlooked. That's about the relationship between user experience and business value. Many people talk about the development of the website, always think that as long as there is a good user experience, the Web site profit model is not a problem. Therefore, the construction of the Web site framework and the specific content of the design of the user is the most comfortable way to do, including the site's rules, functions, processes and so on are completely user experience as the center. If in the long run, especially with sufficient funds, the user will naturally have a profit model, but for most sites, this is not realistic. Therefore, when considering the location of the site and product content, but also pay attention to the commercial value of the site. Sometimes, in order for the user to have a better experience, the value of business may be sacrificed.

Meet the needs of the user

Site Content Selection, in addition to meet the site's positioning, but also to consider whether there are user needs. If the positioning, but no user requirements, the content of the site will become worthless. User needs can be divided into easily available requirements and unmet needs. The demand that is easy to obtain, mainly is already has the mature service provider to provide the demand. For example, online watching news will go to Sina, Sohu and other portals, search information will go to Baidu and Google, instant chat will use QQ and MSN. Unmet needs are potential markets. The higher the level of unmet, the better the product and service. Of course, this should also consider the location of the site.

Compliance with Site positioning

The website provides the product and the service first depends on the website localization, the website localization directly decides the website to choose what kind of product and the service. Selection of the time, we must clearly remember the site positioning, positioning the first point is to give up, and the core positioning is not related to products and services must give up, do not for the chicken products feel pity. Only in this way, the site can form its own distinctive personality, in order to grasp the core target user groups.

Competitive

Website products and services are competitive mainly with similar products or similar requirements comparison. If you provide the same content of the site, for example, to provide a variety of news as the content of the site, such a good site design, content and detailed, it is difficult to succeed. Because there are a lot of similar content in front of the site, and have done very well, such as Sina, Sohu, Tencent, NetEase and so on. The cost of recreating a news media site is extremely high, unless you can provide other portals do not have news resources, or have their own news resources advantages, such as Phoenix itself has a very multimedia resources, can have its own characteristics, otherwise the possibility of success is very small, such a site content can be said that the value is very small.

Cost and risk of content

In addition to the above points, but also consider the cost and risk issues. For example, is it easy to update? If a website is not much updated for one months, users will have little interest in the site. If the selection is difficult to update in the future, or if the update cost is higher, you may consider not doing so.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]