How to do a good job of marketing website construction plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For enterprises, profitability is its survival and development of the basic conditions, but also the ultimate goal, all of its work is to profit. Website construction is no exception, with high conversion rate, high user experience, high credibility, high affinity of marketing-oriented Web sites are most welcomed by business owners.

Do marketing site is not simply the praise of products and services, large-scale display of the site, so that the site URL address and static page, and then get some keyword optimization, plus site map and so on. We must do a good job of marketing website construction program, first of all, we must grasp the marketing of several elements of the site, that is, a clear site positioning, clear structure, strong visual impact, product display and sales force, high credibility, strong communication, conducive to search engine crawling, Web site customer service system sound, Web site, convenient and perfect background, etc. And then the step-by-step implementation. As long as tightly around and do a few key points, we have every reason and confidence can do a good job of marketing-oriented website construction program.

Enterprises to build a good marketing-oriented web site, we must first do our own insight into the audience analysis, competitor analysis and target audience analysis, do a good job site positioning, content planning, structural optimization and development control, so that the site conforms to the user's logical thinking and can successfully guide the user, more convenient operation and management, etc., otherwise only waste time and resources. Here are some specific points:

1. Navigation. Site navigation design must meet the positioning accuracy, classification clear, content-related, eye-catching streamlining and meet the user experience of the requirements, improve the use of site navigation and implementation. Only high-quality navigation content can really retain users.

2. Content. In the case of full market analysis and accurate business information judgment, the enterprise should correctly understand its own development, do a good job in positioning and budgeting, and make the website function especially the content setting according to the actual development and user's demand. Adhere to the update of excellent, High-value, Plateau created content, will make the site to maintain freshness and attractiveness, whether the search engine or users like such a valuable and unique continuous fresh site.

3. Experience. A good user experience is essential. This is not only SEO optimization can completely solve things, but do a good job site user experience is the best SEO optimization. If the corporate site is just blindly pursuing rankings and traffic and ignoring the real needs of users, then the site is down the right, K will be very normal things, and the opposite nature is not our pursuit. Large data age, only good user experience, can really get the user's support, and this is the most critical. We can pay attention to site layout and function design, load site anchors, give users a intuitive, quick and enjoyable, easy to operate experience, can do a good job content construction, to provide users with positive energy, high value browsing harvest, can do a good job of Web site Customer Service response system, to facilitate visitors to better understand the enterprise and to communicate with them smoothly, Quickly get the value you need and achieve the perfect shopping and so on.

To sum up, the construction of marketing-oriented web site construction is never an overnight rote, must be combined with the development of enterprises and user needs before the operation. Grasp the general direction, do a good job in every key detail, is the premise of the site success.

Above by le person Internet www.lzrkj.com original release, hope to have help to everybody, reprint please indicate source. Thank you!