How to do a good job SNS community website

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How to do a good job of SNS community web site internet from web1.0 into the web2.0 era, ideas, ideas have undergone a great change, the network from a single information release, data search began to change the information between users, the interaction between people become the mainstream of the future Internet. Conform to the historical trend, a large number of network community--sns (Social Networking Services) developed. SNS aims to build a network of interpersonal networks, so that the public can achieve social will. SNS satisfies people's desire for communication and becomes the hottest word nowadays. In just a few years, Facebook has become the world's second-largest web site, and its founder has become the youngest billionaire. In the country, to the campus (everyone) network, happy NET, etc. as the representative of the SNS website to infiltrate all strata of society, its ultra-high popularity, huge market prospects attract people to join the construction of SNS Web site wave. However, to build an ideal SNS website, still need to do a lot of preparation work.

First you have to choose an open source SNS software platform. At present, many of the domestic SNS site, the content is similar, there are albums, friends, new, games and other content. To occupy a place in it, SNS website must have uniqueness. At this time, the importance of open source software platform is highlighted. Open source software opens the source code, calls for more people to modify and enrich the software. The advantage of choosing this kind of software is that can add new function and application continuously according to user's demand, continue to attract the user, improve the stickiness of the user, this is vital to the website construction especially SNS website. Domestic do this kind of software many, but really do open source is relatively few, Jooyea (gather Yi) team research and development of iweb SNS Open source software is one of the best (here I no longer detailed, interested friends can visit Jooyea (Poly Yi) Official website view. Then design the site template, layout. Just like a performance, after the platform is set up to beautify the layout stage, and then on the stage to opera. Web site template, layout must be considered. Now SNS website plagiarism is rampant, homogeneity of serious, if blindly plagiarism, will always be dumped in the back. Therefore, we have to do is to constantly pursue change, the maximum of the difference between the layout. You can choose the default site template, or you can design a new template. Open source software is also recommended here, the characteristics of open source software determines that there will be a lot of applications and templates, you can choose a free combination. Personality of the interface will attract the user's presence, perhaps this is the beginning of your success, why not? The site has been done, and the rest is how to promote their own website.

On the promotion of a lot of methods can be summed up in line with the next two kinds of line. Site to establish a preliminary proposal to promote the main line. Generally speaking SNS promotion Way has the following several kinds:

1, soft text promotion software is a good SNS website promotion way, good soft text can attract users to try to reside.

2, friends invited although friends invited by many sites borrowed, but still is a good way to promote. After all, whether in reality or virtual network, people most trust is their friends. So friend invitations are essential.

3, Event marketing or topic marketing once in a SNS site has dazzle rich women scold the poor, leading to many netizens indignation to dazzle rich women's blog response. Hyun-fu women so famous, and this SNS site from obscurity to become the focus of people. Of course, I do not recommend such publicity, after all, there is no reputation of fame is not a good thing. But in terms of marketing alone, event marketing or topic marketing is a good way to recommend.

4, the advertising site just started to need to open visibility, so advertising is also an important part of the promotion.

5, mass mailing this is widely criticized viral marketing. Mass mailing is classified as spam by many people, but pay is rewarded. However, SNS site, SNS ultimately to establish a trust, real community, after the user registration more important is to allow users to communicate with each other.

6, forum, blog post stay link This is also as a Web site to promote a method. Later words to consider SNS site is to trust the friend relationship, not the site traffic.

7, online activities online activity is a better way to promote the site or registered members to lead to organize activities. The Earth Hour event, organized by the White Society, is a very successful example.

8, Offline activity marketing is an important way of offline marketing. It can quickly improve visibility and word-of-mouth, can most directly attract users. However, the scope of activity marketing communication is small, and need a certain amount of money input, suggested by the strength of the website to do.

9, DM promotional single and other online media promotion

10, other ways to promote the promotion of the site a lot, only to find the right one is the best. Promotion is only to promote the site and attract users, but this is not the ultimate goal. Communication between users, the formation of a certain site culture or atmosphere so that members have a sense of belonging, as a SNS site, this is the most important. Only by mastering the user can master the future.