How to do a media self-media business plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the internet age, everyone can do it from the media.

But can be made, must be very few, any industry to follow the 28 law, there will never be a national carnival.

Once a friend asked me: "You have done so many sites, why not give yourself a left?"

My answer is: "Giant monopoly of the network era, personal webmaster destined to quit the stage of history, rather than in the gap between the struggle, rather than hug a thigh, the use of giant platform and resources." ”

(Good want to put the above "hug thigh" delete, and then use a tall and elegant sentence, called: standing on the shoulders of giants, haha. )

This is the 1th I would like to say:

1, from the media operating platform selection

Which platform do you choose to run your own media?

One trick: Turn on the phones of five different industry friends and see what apps are installed. On my personal observation, generally will install QQ, micro-letter, QQ space, Taobao, micro-blog, now mobile internet era has been opened, must choose a user

The most accessible to our platform, and the user base of this platform is large.

Micro-letter has a public platform and friends Circle, QQ has QQ space, simply say the characteristics of these two platforms.

Twitter's public platform was a good thing at first, pushing information to the user's cell phone, with a bit of compulsive reading, but since the 5 came out, the public number has been folded, and the advantage of the message push has been greatly weakened. In addition, the micro-credit public platform is a very closed environment, readers in addition to reading articles, see no other news, not conducive to the interaction between readers, and the public platform does not have clients, unfavorable and the reader exchanges.

Micro-trust Friends Circle is a semi-closed circle of acquaintances, is now a lot of marketers focus on the position, the advantage of the circle of Friends is the information of the reading of the high volume, the disadvantage is not load too much information, the form of information is also very single.

QQ space can be said to be enduring a platform, with a large user, and user viscosity is very high, the disadvantage is that the user group is generally relatively young, all kinds of success in the soul of chicken soup reproduced here is particularly high, marketing number is particularly large. QQ Space inside the

Information is basically transparent, praise, comments, forwarding, reprint and other information at a glance, unlike the micro-trust public platform, obviously few subscribers, but dare to the reader to say their article hundreds of thousands of reading volume.

Taobao platform than less contact, do not say, micro Bo is fading, do not say.

My choice is QQ space, convenient and reader exchange, reader interaction convenient, reproduced share spread simple.

2, from the choice of media theme

Choose what kind of subject you want to decide your audience.

From the circle of friends, QQ space, micro-blog inside the chicken soup and successfully learn Chicken blood high reprint volume, choose what theme can attract readers, because too many netizens, and you hold the same point of view will be a lot of people.

Should you choose a theme with a lot of groups? Of course not, depending on your starting point.

A, if to make money as the starting point, then the appropriate themes are: women, children, health, entrepreneurship, learning and so on.

b, if you want to quickly attract people and require the rapid spread of the article, then the soul of chicken soup, the success of these themes is your choice, remember to add at the beginning and end of the article: "Not to turn is not XXX" "not to XXX" "Turn xxx", the mind is not enough

Mature people see will be wildly reproduced for you.

C, if just to talk about sentiment, write articles, there is no other purpose, then follow the sex to write on it.

D, if it's some kind of hobby, then stick to it, and they'll find you.

For the purpose of the theme, all need to plan carefully, analysis, the direction of analysis: Group characteristics, group size, group needs.

Another hard indicator is that the height of the reader is determined by the height of the media operator.

3, how to quickly get the first batch of fans

It's very important to get the first batch of fans from the media quickly, and this group of fans will help you reprint and share, if a fan can affect 10 people, then it will be much easier to grow up later.

So how do we do that? There are three points:

A, write high-quality articles, high quality refers to the value of the reader can learn something of the article, such articles can be a very high volume of reprint. Remember not to write negative and negative energy articles, although there are a lot of reprint, but the quality of the reader

The quantity is too low.

b, use all channels to promote your self media ID, each article should have copyright information, you can also bring some self-introduction.

C, this is with Ghost Foot seven learned: small activities to encourage fans to recommend themselves to friends around.

4, from the media profit model

Money is not shameful, through their own labor to obtain income and reasonable, unless it is a hobby, otherwise no income is difficult to persist.

There are three main ways to profit from the media:

A, sell their own products (books, specialties, Taobao shop, etc.)

B, collect membership fee (Lo Zhenyu's thinking had been 1.6 million a day)

c, advertising, soft text promotion (Zen Feng, Ghost Foot Seven from the media advertising 10,000 sales)

In fact, there is no need to worry about profitability, as long as the good, there will be many unexpected ways to profit.

5, update the frequency and cultivate the habit of the fan

The updated frequency of the article to control good, to have the law, do not loose fishing, we all can see, outfit also have to put a decent point.

According to the effect, update the best every day, you can let fans quickly accustomed to your life, but every day update words, will soon put their knowledge reserves empty, need to continue to learn. Can also learn American drama, weekly update, out of the boutique.

Fan habits are like the way viewers feel about TV dramas, well, it's the kind of anticipation that it's good to have the habit of nurturing a fan.

6. Content Sources and persistence

Write every day, one day will not know what to write, then need to learn, and then transform, and then output.

Can be from all kinds of movies, books inside the beginning, the learned to share the things can be, careful observation, you will find that ridicule are all articles.

Remember, you can't copy.

Do from the media is absolutely a test of endurance of a work, many people will be impulsive to do, many people will be left out, or half dead, the last remaining batch is successful, is for: the remainder of the king.

Here, basically to do since the main point of the media have said, for interested friends for reference.

(Wen/Mu Chun, from the wooden spring QQ space: http://995333499.qzone.qq.com, reprint please keep)