How to do banner man

written in front of the words

Some people think do a banner put 2 picture, row A few words of matter, a little technical content is not, like other portal banner basically are editors themselves do. I think this is wrong, in fact, a banner can be studied or a lot of things, and do a banner is not difficult, rare is in a short time to do a brilliant banner. The main topic of the portal is to edit a set of templates to spell, the more important topic, banner part of the designer to complete, a banner quality up, the quality of the whole topic came up, so this part of the designers to do is also to pay attention to the performance of quality, this is beyond doubt. But banner, after all, is not more than a large project, from the design cost can not give too much time to the designer, as a result, designers sometimes rely on the accumulation of experience, occasionally the hand, quality is good when bad, more afraid of when there is no experience without a clue no mood, nothing in the chest, do not know how to start, so the more anxious the more chaos, The more chaotic the more urgent, the last hurried, this state of the estimated also not good things. In the exclusion of technical means of the premise, how to pass some experience of thinking, let banner achieve man effect, but also I have to say, personal experience, for your reference.

take into account the demand side of the channel location

Because the content is different, portals have different styles of each channel, so designers should also take into account such as http://www.aliyun.com/zixun/aggregation/26538.html "> Sports channel Sports Sense, Financial channels of international and high-end.

Figure 1/woman channel positioning is an understanding, so this banner design style is also very appropriate. /banner sponsorship of the Xia Xiaomon Figure 2/History Channel, the historical sense of the heavy vicissitudes is very pertinent. /banner Sponsorship 10 • Take into account the location of the topic

The location of the topic sometimes conflicts with the location of the channel, such as women's channel has always been the understanding of the big style, sometimes to some cute little woman, sometimes to do warm romantic, in this style of conflict, we still have to fit the topic of the main positioning, of course, as far as possible can not deviate from the channel style too far.

Figure 3/woman under the channel of a nostalgic topic, so the screen made some nostalgic feeling. /banner sponsored one of the 4/digital channels and the activity of a mobile phone sponsor, so banner also showed a certain sense of business

From the composition, a banner is divided into 2 parts, one for the text, and two for the auxiliary diagram. Although the auxiliary graph occupies the most area, but does not have the text explanation, it is difficult to let the user know this banner to explain what. To read a person's emotions, as long as the five senses can be read. In a banner, the title text plays the same function as the facial features, so the individual feels that the text is the protagonist of the whole banner. So for the processing of words, it is particularly important, in the word processing there are a few tips to share with you.

Figure 5/banner Text elaborated topic theme, is the absolute protagonist. /banner Sponsorship accomplishment • Distinguish between the main and secondary, from the primary and secondary, the main target, the font should be large color eye-catching. The secondary mark plays the role of the main object from the content and form. A good banner title word processing are more full, more concentrated. Figure 6/The main title of the word is more clever, concentrated text, primary and secondary obvious, and the text and auxiliary patterns echo each other, a sense of unity is very good. /banner sponsorship accomplishment if the main mark is too long, the demand side is not willing to delete the text in the case, the main mark important keywords to weight, highlighting the main information, weakening ', ' ', ' and ' ' The ', ' the ', ' and ' X ', ' The information is not big words. Figure 7/Long title, if the ' collection of various customs of Dragon Boat Festival in line, it will appear no primary and secondary, but also very attractive. Here I put the ' Dragon Boat Festival ' the most important information, so that users can easily enter the environment, and then let them continue to learn more information. Here also say a small skill, I here ' solicit all kinds ', ' Dragon-boat Festival ', ' custom ' these three words although used 3 kinds of fonts, but still can read ' Collect all kinds of Dragon Boat Festival Custom ' This is a word, because the same red has played a very big role. • If the demand side whole text is too short, the picture space, You can use some auxiliary information to enrich the screen. such as English, domain name, channel name and so on. Figure 8/This banner attached some English to enrich the picture, so that the picture is full of rich at the same time, full of anger. /banner sponsored LV

A banner is the main title, but auxiliary vision plays the role of the title text, but this is also the most difficult a live, the designer's personal style and the ability to be able to dripping performance. The relationship between text and auxiliary vision, I have listed 3 common collocation methods, which have different effects, and thus produce different feelings. 3 Types of text and auxiliary vision common Collocation method:

1, text + background foil two-stage. Features prominent text, visual concentration of words, a strong sense of reporting.

Figure 9/banner Sponsorship Beard

Figure 10

2, text + The main body of the two paragraph, the text patterns complement each other, play a word to help understand the pattern of the effect. Such banner are suitable for introduction classes or product classes.

Figure 11/banner Sponsorship accomplishment Figure 123, the main body + background + text Three paragraph type, the characteristics of the combination of reality, primary and secondary relationship is obvious, but also the best effect, the most widely used in a form.

Figure 13 Figure 14 Figure 15/banner Sponsorship accomplishment 1, a serious topic can also make a new feeling

When doing news reporting, encounter serious topics, general designers, will be more formal, dare not to do visual innovation. So with this topic, the effect of the screen will generally be more stereotyped, the information is weak, infectious insufficiency. At this time, if the designer to emancipate the mind, to move the brain to do some innovation, in fact, serious topic to do a new feeling, can achieve unexpected results.

Figure 16/Theme text buried in the torrent, let it have a sense of integration. Torrent, lightning, dark sky, submerged city, picture disaster feeling very strong, corner of the armed police officers and soldiers flood, let the overall disaster in the hope, Shing. Sometimes designers should not only have the ability to control the screen, the theme of the topic, but also as a designer should have the quality. Figure 17/Because it is to do the summer heat of the project, so in the processing of the color of the screen when I do a relatively weak contrast, like the sun in the feeling of seeing things. Figure 18/This is the special topic of Spring Festival, I have used a lot of oblique composition in the processing of the picture, because the slant of the things when the composition of the expression of that sense of unease is more appropriate. Crowded crowd, cloudy sky, uneasy with hope, when a small train ticket can be reflected when the dawn of home, I think, perhaps this is a lot of people on the feeling of Spring Festival. Looking back on the topic of other portals, the feeling of a socialist superiority arises spontaneously, I do not know what is right or wrong, and I am lost when I think about it. 2, easy topic can make sense of humour

Sometimes there are also topics that are easy to entertain, and designers can be more open when doing these things.

Figure 19/This topic banner, do very relaxed and humorous. The editor said that his channel group was full of people laughing. Figure 203, the work can also bring a little emotional

Sometimes some small ideas will make banner.

Figure 21/Rock is not a musical instrument, or text/banner sponsorship 竆 Figure 22/Snow is not just the car, or the words behind the word

Sometimes I feel that to do a banner, such as a text, text can be a novel, can be a poem, can also be prose, various forms, can use metaphor, also can be personified, also can parallelism, the method is also diverse. To be a banner, sometimes it takes to be carefully worded, sometimes it is important to stop, sometimes it should be, sometimes it should be, sometimes it can be as uprise as Su Dongpo, the song of the head, and sometimes, like Liu Yong, to touch the heart. You can use different forms and techniques to express, but in the same place, man, revealing the main idea. This article mainly from the position, the text, the auxiliary diagram and the artistic expression I to do a man express banner some opinion, lets everybody can from my understanding to do banner has the new view, certainly, the level limited, insufficient place, welcome to correct. Source Address: http://uedc.163.com/2044.html