How to do research on building materials Enterprise website and competitor's website

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Strong corporate web site in the same industry want to excel, usually by analysis to decisive battle, every enterprise site in an industry will have a lot of fierce competitors, but in the search engine optimization in this industry outside people heavens, It has to be said that the powerful optimizer ultimately relies on the competitor's website to win, in fact, the webmaster in the enterprise to optimize the site is a big problem, the internal leadership to the enterprise Web page is gorgeous and keyword to search the homepage, foreign competitors to attack, from time to time will be surpassed, Internal and external are a big problem, and internal can be negotiated to make accurate optimization plan, external? You have to make analysis and research and then get the information on the competitor's website and go beyond the competitor.

(Photo from: Top ten radiator)

Excellent business owners will be their own website and competitor's website to do research and analysis, the author is the same, every time the face of a new site will be doing research on the site now do the analysis and then do the optimization, the author also suggested to develop such a habit. Recently, the author has been on the building materials type of enterprise website to do optimization, the process of optimization is indispensable to their own websites and competitors to do research, to see their own site and the top three of the site what is the difference between the difference in where, how to improve this difference will surpass competitors, So I think the study of the competitor's website and then do business alienation beyond the opponent is the most important, the following author according to their own experience to the vast number of building materials such as the owners of the exchange.

First, look at their website and competitors of the site outside the chain quality, quantity

First, look at the quality and quantity of the external chain of your website and competitor's website. Compared to the previous small site is to rely on the chain to do the rankings, that era has "the chain for the emperor, the content of the King" concept, you can imagine to that era of the chain is how good it, a number of high weight of friends can make the chain rankings, if the chain quantity is not more powerful? Baidu's Green Rose Algorithm 1.0 and 2.0 has been updated and implemented so far, the number of strong outside the chain has been unable to make rankings, unless you have a high quality of the chain. And in the analysis of competitors site to see how many of their chain, the quality of the chain in the end, if it is a yellow site information and forum signature information that can be judged that this site is a spam site.

For example: The author is to do radiator enterprise building Materials class website, the author analyzes the external chain of competitors, found that the competitive site of the chain quality is very good, and the number of more than 10,000, ranked far in the top three, and the weight is very high, click on the chain can also find a lot of outside the chain are hair in the high weight of the site has, There are webmaster network related to the submission of soft text, if you want to surpass such a competitor to the webmaster will be the next effort.

Second, look at their website and competitor's website size

Second, look at the size of your site and your competitor's website. The size of the enterprise Web site often determines the site's optimization and optimization of the effect, in fact, the size of the enterprise site is generally very small, but some large enterprises to do large enterprise sites, but small sites must not be compared with the larger corporate sites, So in doing a competitor research to see their own site and the other side of the site scale is different, it is possible that the company will be made into a portal is not necessarily.

For example: the author in doing radiator website research, to see the row in the home page or the top three radiator enterprise site size, to see how their site size, if the competitor's site is simply a few pages composed of pages, that such a site is easy to be overtaken, If a competitor's site is made into a portal type or a larger type of business, then the site should be well researched and optimized.

Third, look at their own websites and competitors of the site included number of pages

Then, look at the number of pages included in your site and competitor's site. The content of the site contains a lot of time to determine the size of the weight of the site, many corporate sites have to adopt long tail words optimize the content of the site, a long time down the most of the page has been included, the weight and flow also slowly increased up, in fact, the site contains pages and site structure and site pages have a lot of association, So when you study the number of pages you have to look at each other's structure and page optimization. For Small business site general collection will not be too much, but if the site webmaster every day to the site content updates, long time down will be more than other competitors, so to see the number of pages included is more or less.

For example: The author is to do Radiator Enterprise website, now to see the number of competitors site included pages, when the first three sites to see the amount of corporate websites are very amazing, the number one site included 1000 or so, site to see the content included in most of the words are written in the long tail of the article, such as radiator price how much money, radiator specifications is how big, Baidu is almost all ranked in the home page, fully explain the amount of the collection is how important it is.

Four, look at their own website and competitor website Baidu weight

Finally, look at their website and competitor website Baidu weight. Baidu weight is very important, decided to exchange friends chain, the page ranking, site traffic and other importance, especially the corporate site weight more than 2 when the site was a large number of users through Baidu search, over time the flow came, IP came, PV and so on. So when you study a competitor's website, look at the weight of the other person's site. Look at each other's traffic are from what content, and then look at the weight of their site is how much, and then according to each other's website to make a detailed optimization plan beyond the opponents, here is not detailed with the webmaster examples.

Above is the radiator top ten brand http://www.shijiasrq.net/news/original edit. The above content is the author of a simple explanation, there is also the age of domain names, social network microblogging fans, in fact, these can be based on the diagnosis to see, for these competitors of the study I suggest to make a good analysis, and then to implement the plan, do not be impatient, so as to surpass competitors.