How to do the business of mail marketing

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Mail marketing is not only QQ mail marketing, including 163 mailbox, 126 mailbox and so on. e-mail marketing is a relatively good way to promote network marketing, because of its less investment, large returns, is an effective way of marketing promotion. We Xiaofeng lottery software to do mail marketing is mainly selling products, now the mail marketing can be said to be overrun, the user to its feasible degree greatly reduced, now the mail camp marketing difficulty is very big, this is we need customer service problem is also a big problem.

How to launch the mail marketing work, in the difficult problem or to start from the basic steps, so as to find the problem. We build the Xiaofeng lottery website http://www.7ien.cn/mainly is the lottery software marketing station, on the other hand the marketing promotion mainly relies on the mail marketing this piece. I have been doing mail marketing lottery software for several years. From the beginning of the mail hits a few percent to the later 10%, in constant research, now to the scores, such a click rate in the Organic marketing Ctr is very high. This is my years of experience in the mail marketing work, and share with you.

First determine the work steps:

1, the collection of mailbox accounts: mainly the bulk of the purchase of e-mail accounts, and their customers to arrange the mailbox;

2, the design of the mail template: This is an important link in the mail marketing;

3, the way to send mail: hand-sent, software sent;

4, the content of the message: including 1 title, address, body, etc. 2 text content, picture content; This is the core content of email marketing;

5, Mailbox settings: Sender name (such as our website name Xiaofeng Lottery Network city), signature and automatic response settings;

7, mail delivery effect test: In the formal mass mailing before, you can test how long every time to send email the best effect.

8, The Mail effect monitoring: The Mail Statistics data analysis, the mail effect analysis is very important.

e-mail marketing is mainly to analyze the work of data, the design of mail templates and the content of the creation of the post-mail marketing results are required to analyze the data. Only this kind of mail marketing is effective. We Xiaofeng lottery software mail marketing Early is very difficult, precisely because in the long-term analysis of the data, the continuous improvement only now effect.

We Xiaofeng lottery software to do mail marketing mainly from the following aspects to do analysis:

1. The analysis of the arrival rate of the mails

This is the most basic analysis of the job, if the mail can not be reached, mail marketing work can not talk about, this job is also needed to analyze. When we do lottery mail marketing, bulk mail will be used as a spam mailbox, which will affect the click rate. 8630.html "> sometimes because of operational problems, many messages can not be reached, so the amount of mail sent and time need to have planning." The arrival rate of this message will be high.

2, analysis of mail clicks

The analysis of this piece of work is very important, there are clicks at least to show that our mail someone to see, as long as someone clicks, no matter what kind of heart to open him, high clicks show that the mail marketing success half. We Xiaofeng lottery software mail Marketing, from the beginning of 10 clicks to now 50 of the click Rate, indicating the success of our work. Because we did a lot of research on the mailing headers.

3, Analysis of mail link click rate

In our email marketing will have a click button, if the message of high mail-click rate means that half of the success of the mail marketing, link clicks directly affect the conversion rates of consultation. There is nothing wrong with clicking on a message, but the link is a bit of an indication that your email is working. The factors that affect the link click rate are the design of the mail template and the writing of the mail content. Do lottery software mail marketing, the main thinking is how to promote their products at the same time, can guide users to click on the link, interested in understanding our products.

4. Consultation conversion Rate

The conversion rate of mail consultation directly determines the success or failure of mail marketing, only to do the first few steps to improve the consultation conversion rate. However, it should be noted that the consultation conversion rate there is a key place is the product marketing station construction. Users will click on the link to show that there is a demand for lottery software, marketing station how to build, to guide the user's consultation this is also the key place. We build the Xiaofeng lottery website to attach great importance to the user experience.

How to launch the mail marketing work, in the difficult problem or to start from the basic steps, so as to find the problem. We build the Xiaofeng lottery website http://www.7ien.cn/mainly is the lottery software marketing station, on the other hand the marketing promotion mainly relies on the mail marketing this piece. I have been doing mail marketing lottery software for several years. From the beginning of the mail hits a few percent to the later 10%, in constant research, now to the scores, such a click rate in the Organic marketing Ctr is very high. This is my years of experience in the mail marketing work, and share with you.

First determine the work steps:

1, the collection of mailbox accounts: mainly the bulk of the purchase of e-mail accounts, and their customers to arrange the mailbox;

2, the design of the mail template: This is an important link in the mail marketing;

3, the way to send mail: hand-sent, software sent;

4, the content of the message: including 1 title, address, body, etc. 2 text content, picture content; This is the core content of email marketing;

5, Mailbox settings: Sender name (such as our website name Xiaofeng Lottery Network city), signature and automatic response settings;

7, mail delivery effect test: In the formal mass mailing before, you can test how long every time to send email the best effect.

8, The Mail effect monitoring: The Mail Statistics data analysis, the mail effect analysis is very important.

e-mail marketing is mainly to analyze the work of data, the design of mail templates and the content of the creation of the post-mail marketing results are required to analyze the data. Only this kind of mail marketing is effective. We Xiaofeng lottery software mail marketing Early is very difficult, precisely because in the long-term analysis of the data, the continuous improvement only now effect.

We Xiaofeng lottery software to do mail marketing mainly from the following aspects to do analysis:

1. The analysis of the arrival rate of the mails

This is the most basic analysis of the job, if the mail can not be reached, mail marketing work can not talk about, this job is also needed to analyze. When we do lottery mail marketing, bulk mail will be used as a spam mailbox, which will affect the click rate. Sometimes because of operational problems, many messages can not be reached, so the amount of mail sent and time need to have planning. The arrival rate of this message will be high.

2, analysis of mail clicks

The analysis of this piece of work is very important, there are clicks at least to show that our mail someone to see, as long as someone clicks, no matter what kind of heart to open him, high clicks show that the mail marketing success half. We Xiaofeng lottery software mail Marketing, from the beginning of 10 clicks to now 50 of the click Rate, indicating the success of our work. Because we did a lot of research on the mailing headers.

3, Analysis of mail link click rate

In our email marketing will have a click button, if the message of high mail-click rate means that half of the success of the mail marketing, link clicks directly affect the conversion rates of consultation. There is nothing wrong with clicking on a message, but the link is a bit of an indication that your email is working. The factors that affect the link click rate are the design of the mail template and the writing of the mail content. Do lottery software mail marketing, the main thinking is how to promote their products at the same time, can guide users to click on the link, interested in understanding our products.

4. Consultation conversion Rate

The conversion rate of mail consultation directly determines the success or failure of mail marketing, only to do the first few steps to improve the consultation conversion rate. However, it should be noted that the consultation conversion rate there is a key place is the product marketing station construction. Users will click on the link to show that there is a demand for lottery software, marketing station how to build, to guide the user's consultation this is also the key place. We build the Xiaofeng lottery website to attach great importance to the user experience.