How to do well the data analysis in the intense network competition environment

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Today's topic is based on the most recent data analysis questions asked by friends, Yubo that data analysis is the biggest bottleneck of network marketing, when the network marketing to achieve a certain stage can not be upgraded when the general is the problem of data analysis, perhaps not know how to analyze, perhaps data analysis can no longer give marketing a meaningful guidance.

Yubo actually not how will data analysis, just have a friend asked, today based on work experience summed up a few points for reference, welcome to Pat Bricks.

1. Select the appropriate statistical tool

As a result of the hospital site analysis is relatively simple, from the user to enter the site to the final click of the consultation or submit registration information almost no intermediate transformation link, so for the hospital network analysis to use the common statistical tools is enough, such as, cnzz,51, Baidu statistics, Google statistics.

2. Distinguish flow

If you want to do a good job of web analytics, distinguish traffic is necessary to do, take Baidu to promote flow and SEO flow, Baidu to promote the flow of more accurate, better quality, but higher costs, and SEO flow Although the cost is low but the quality is not good, and flow is not accurate, such as to integrate the two flows together for statistics, Then in calculating the cost of dialogue, the effective cost is obviously unreasonable. In fact, do not do the network of hospitals do not do data statistics and analysis, but can give guidance to network marketing significance, the distinction between traffic is one of the key factors.

The common way to distinguish the flow source is to add a logo to the URL, such as we want to promote the page is www.120tui.com, you can give him ads in Baidu to promote the URL written Www.120tui.com?=baidu, and Sogou can be written www.120tui.com?= Sogou, other ads can be changed in this way, if the use of GA to do site statistics, friends can choose to use Google URL Builder to generate URLs, which is more conducive to analysis, and finally through these with the identification of the URL can distinguish those are SEO traffic, those are the promotion of traffic, which are other ad traffic.

3. Production of statistical reports

seo:pv-uv-Consulting Chat number-effective consulting chat

Baidu: pv-uv-Consulting Chat number-effective-PV cost-UV cost-chat cost-effective cost

soso:pv-uv-Consulting Chat number-effective-PV cost-UV cost-chat cost-effective cost

Google: pv-uv-Consulting Chat number-effective-PV cost-UV cost-chat cost-effective cost

Link ads: pv-uv-Consulting Chat number--effective-PV cost-UV cost-chat cost-effective cost

The index of the above classification is the most basic data of the statistic report.

4. Develop Reasonable KPI

SEO can use chat number as KPI, paid advertisement best use cost as KPI

5. Cross-analysis

For example, we can draw the following conclusions by crossing the number of clicks and the amount of effective consultation.

This is just a method, Yubo here is just to cite examples, in fact, many indicators can be combined to cross analysis, just analysis of the results can only be used as a reference, if the cost indicators again pull in may result is different. Find some indicators to cross-analysis you will find the truth behind the data, this method is also my most commonly used to analyze data one of the most effective methods.

Thank you for Yubo Hospital Network Marketing Analysis Blog Attention, this article is the first address http://www.120tui.com/webanalytics/67.html, reproduced please reserve, thank you!