How to do well the inner chain of the website from the perspective of page structure

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As we all know, links are divided into the chain and the chain, most SEO optimizer focus on the chain and internal chain is not very concerned about, in fact, the chain is also very important, reasonable within the chain can let search engines along the crawl site of other pages. Here we discuss how to enhance the rationality of the inner chain in terms of page construction.

First website logo icon

is the logo icon usually located at the top of the site pointing directly to the homepage of the site? If you don't have this set up to directly link to the logo picture, please also match the ALT tag you need on the picture. Of course, the ALT tag should not be added to the keyword, at present, the Google search engine ranking algorithm rules in the picture alt attribute text information as a valid factor to determine the relevance of the content of the Web page.

Second site navigation

Although the layman also know should be all unblocked, but as the user and click the most frequent areas, many local sites are still very easy to deliberately list categories, often make many categories point to the same channel or page. This approach is obviously not from the user's point of view of the optimization considerations. such as Sohu, Sina and other large portals you will not see this phenomenon.

Third site content

We can divide the content into two parts to see

1, the article position navigation

Many sites because the location hint to the code of the unsightly and the position of navigation removed is not advisable, to Jinan Online (http://www.jnol.cn) on the "Jinan second-hand housing trading unspoken rules no crusade" This article for example, location navigation is such "your location >> home >> Second-hand Housing >> news information ", you can make it easy for users to jump directly to the superior and home. Of course, if you use the picture background to replace the text will be better.

2, the content of the article

The key words inside the article is a large area planted within the chain of places, but do not duplicate the keyword plus links, but also with fervent, EM and other tags to use, but avoid too much. Large sites will often be here to optimize the long tail words, the core of the key words point to the home page, other keywords point to the most relevant pages. This point, I am afraid that Sina's entertainment channel let people experience the deepest, this kind of news itself is more related points, the database of the larger the site to do the key words within the chain more effective.

The bottom of the website

It looks like the bottom of the site is a very not good place, but we through NetEase, Sina these big websites will find that the bottom of the navigation is reflected a professional website reflector. Look at NetEase: Company Profile-Contact Us-Job information-customer service-related laws-Network marketing-site map user Experience Promotion program, each navigation is a separate page. Although there is no need for others to learn, but the basic items can be true and effective content of the full integrity of the navigation plus the site name, such as: Jinan online copyright, Jinan online profile, rather than a simple company profile, copyright description will also have good results.

In short, the site's internal chain and other optimization of the site, the key parts of the focus of exerting force, to achieve practical, concise and beautiful, you can play the important role of its guiding click.