How to drive the big opportunity of the electric business?

Today's electric business warlords hegemony, is very strong, more advanced industry forward pace. As the old saying goes: beats, much money good Jia, means to rely on, things easy to succeed. With the great potential of large data, in today's Internet economic era, playing the electricity quotient of "have a wealth" enterprise, is using large data thinking and technology to affect business decision-making and business promotion ideas. It can be predicted that the Internet platform for large data analysis, just as the sword out of the sheath, armor upper body, will be in the future for the electrical business precision marketing to bring a convergence of impact.

Data support the new strategy of marketing electric business front

Behind all kinds of hot shopping festivals, can we see the huge amount of data on the growth of the geometric figures of the internet-based electric business enterprises? In the face of the rapid growth of data volume, it has become possible to analyze and explore the Internet consumer's shopping habits, frequency and demands, enterprise marketing and so on with large data as the center. The large data sword after analysis is regarded as the foundation of Enterprise's future competitive advantage, which will change the way of enterprise decision, value creation and value realization.

From the future development of electric business enterprises, electric business enterprises and large data has a close relationship, it can be said, not only the sword, but also the development of survival. Through in-depth analysis of large data, we can understand the future direction of the market, consumer procurement behavior, as well as the growth of corporate marketing. In the past, the market was dominated by entrepreneurial market sensitivity, and in the future it depended more on the controllable analysis of the data, especially the massive data from the Internet platform. In the face of thousands of large data, as a power business enterprise how to use the force of data, especially the Internet Platform data to support the development of electric business enterprises? The industry needs creative use of Internet thinking, the analysis of the Internet data mining after the application in the electric business marketing, the so-called "buy milk powder of the just-needed customers", Successfully pushed the goods to the needs of customers around.

As a sharp weapon, electric business enterprises to carry out large data, is actually in building a data analysis and mining application platform, but also to establish a data-driven future business value influence. The author sees some domestic internet electric business platform has taken an effective step, for example, Gome online, Gome online at the end of 2012 on the basis of large data platform, the establishment of marketing, data analysis, flow control, BI reports, personalized recommendations, such as data driven business models and products. After more than two years of operation, improve the Gome online customer service capabilities, but also bring significant economic benefits to enterprises. For example, for gome online user data analysis, through the new and old user analysis (new users, old users, the first purchase ratio), the next single user source area analysis and user access time and other characteristics of the analysis, and then form a copy of the user's personal attributes and purchase Habits survey report. For the analysis of marketing topics, has been applied to group buying business special analysis, personalized recommendation effect analysis, home page Revision contrast special analysis, home appliance City Channel Special analysis, special coupons effect analysis and other tools, these analysis results in the marketing work has played the role of personalized precision. Consumers to visit which home appliances brands, their product visibility, reputation, user concerns, concerns, search engine presentation rate, these are through the monitoring data in a few seconds to carry out statistics, in-depth analysis, and put forward special marketing suggestions for improvement.

We can imagine that, in addition to Gome online is using a large data platform to achieve the "Think users want" function, the future through the Internet Platform data, for users to match more accurate "like" goods, at the same time carry out active marketing strategy, improve the active purchase of goods sales opportunities. For the electric business enterprise, grasps the internal platform big data as well as the Internet platform's third party big data two amplifier, perhaps can realize the entire electric quotient value the bigger enhancement.

The first show Big Data drive electric business opportunities

The concept of big data is like a vast sky, dialysis the future of large data applications of electric business enterprises, if simply stay in their own internal data, often prone to "elephant" embarrassment, with one-sided data incorrectly depict the full picture of consumers, can not see all of its charm, the need for internal and external data layer depth, relate to the actual needs of the enterprise.

Big data in the electric business industry has been emerged, how to play a greater role in the value of data? The third industrial revolution will be a process of evolution from mass manufacturing to mass customization, says Victor Mayer Schoenberg, author of the Big Data age. The key to customizing services is data. A large number of data to enable industry enterprises to better understand customer needs, provide personalized services. Therefore, the key to the future application of large data to grasp the big opportunity is to provide users with customized push service.

In addition, talking about the large data platform, the electric business giant has built a perfect technology, but there are some small and medium-sized electric enterprises have not built large data. Whether it is the electric business giants, or small and medium-sized enterprises, need to use the third party large data platform to continuously improve the value of data conversion, thereby enhancing the marketing power of enterprises, competitiveness. Predictably, there are some big data technology applications in the future that can be combined with the electric business industry:

A sharp weapon, in the Internet platform, from the user's consumption habits, interests, relationships, and the entire Internet trends, trends will become the electricity industry practitioners concerned about the hot spot, and all this access and analysis are inseparable from the Internet Big Data analysis.

Two, based on the mass data analysis of mobile internet and mobile social platform, the Electronic business marketing is brought into the personalized era. The application of the Internet platform of large data analysis, can tell the electrical business enterprise What is the right marketing time and direction, who is the right user, what should be published the correct content, etc., which just hit the enterprise in the mobile internet demand.

Three, according to the data from the Internet and other types of different platforms for further excavation and analysis, to find the corresponding population of these data, and then to the personalized comparison of these groups, and to carry out the enterprise personalized product Marketing services.

In fact, we can also think of large data analysis technology as a lifting enterprise explosion engine, engine propeller. It is more like an effective data processing platform and a consumer behavior database, and enterprise users can find valuable information from a large number of search and access request data every day. Behind these large data, it is a variety of mining tools, forecasting applications, can better help the electrical business enterprise in the large data field of ROI, can achieve the most ideal state.

The data can tell us how each customer's propensity to consume, what they want, what they like, what their needs are different. Through a set of open large data platform, we can see the electric business enterprise's future accurate development trend. We hope that the future of the electric business platform can help people make purchase decisions, tell consumers when to buy what products, when to buy the cheapest. The driving force behind this is big data, predicting the price and variance of products, saving money for customers and finding the best time to buy. Only with such a sword, electric business enterprises in the Red Sea in the industry competition, laugh proud of the warlords, can better serve the consumers, thereby enhancing their own competitiveness.