How to enhance the credibility of the enterprise website

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The user's trust value to the enterprise website is one of the important standards to test the Enterprise website optimization and marketing success, the trust value of the enterprise website to the user includes the social culture guidance factor, the user individual factor and the enterprise website self Confidence, the social culture orientation and the user individual factor belong to the non enterprise controllable factor Therefore, we need to start with the credibility of the corporate web site to promote trust values. The author of this article with you to explore how to enhance the user's trust value as the goal to build the corporate web site.

1, the legality of the Enterprise website

Users of the corporate web site is the legality of the company's website can trust the first subjective judgment principle, so the enterprise website should be the greatest extent to show the basis of the site, these bases include in the local Public Security Bureau of Information Network security check out the site ICP number, enterprise organization code card, Tax registration certificate and production and operation license and other authoritative certificate identification. Each certificate identification can add hyperlinks to the relevant agencies to query the page, user-friendly verification of true and false.

2, show the enterprise related to trust factors

The enterprise website has the skill to show the enterprise related content can pass to the user High trust value, the demonstration enterprise related content may contain the enterprise the strength and the enterprise obtains the prestige two big chunks. Suggest the prominent position of the website to introduce the development course of enterprise, obtain the performance and obtain the Quality Attestation certificate, the Chinese famous brand, the Chinese famous management and so on various honors certificate, the important leader comes to the enterprise inspection work, in this field the expert visits and the research, the news media to this enterprise Development Report, the consumer to this enterprise product's praise, Good cooperative relationship between enterprises and famous scientific research institutions enterprise participation in social responsibility activities, enterprises to participate in public welfare undertakings and other activities, can also introduce in the field of business experts, if the leader of the enterprise is a celebrity, but also to introduce business leaders, because users of authority and celebrities have established trust, By showing the content, users can pass this trust to the corporate web site, which makes it easier for users to build trust in the corporate web site.

3. The professional of the website page of the Enterprise

In a networked environment, the most important way for users to contact and understand the enterprise is the Enterprise website, the Enterprise website page is the first impression of the enterprise to the consumers, therefore, to a certain extent, the Enterprise website page design professionalism is the enterprise's online professional image performance, but also an important embodiment of the enterprise strength. The enterprise website is different from the game class website and the comprehensive portal website, the simplicity and the usability are the enterprise website important standard.

The main attention to the following five aspects: (1) The design of corporate Web site focused on simple, beautiful, to leave a good first impression on users. (2) Users often rely on site navigation to determine whether they can meet their needs. Therefore, the site navigation needs to have a simple and clear and consistent effective, to enhance the level of corporate web site and clear sense, so as to win the trust of consumers. (3) In meeting the user's information needs, the enterprise website should strive to be concise, user-friendly, some services such as weather forecasts, ticket inquiries and other functions are best not to appear on the corporate web site, but not to make the corporate site as the game site as fancy. (4) The Enterprise website is to publicize the enterprise, therefore, in order to let more consumers discover, the browsing even long-term browsing company's website, must take the network marketing as the guidance, lets the mainstream search engine crawl this enterprise website the more pages, in the search result performance is better. (5) In the form of information representation, mainly text, supplemented by pictures. Even the use of pictures, but also with graphics processing tools to the size of the picture to a certain standard, so that the Web page download speed, save users time.

4. Content value and update of enterprise website

The user browses the enterprise website The goal is the valuable information, the enterprise website content specialized degree and the high value best will the enterprise professional and the strong strength pass to the user, therefore the Enterprise website content value is the attraction user's important factor. Enterprise website In addition to the display of detailed, objective enterprise product information, the most important part is to show the enterprise products related to purchase knowledge, maintenance knowledge, use skills.

According to the survey, some of the corporate web site Network Marketing effect is not obvious not network marketing skills or promotion Kungfu not home, the source is that the content of the site is not updated for a long time. The timely updating of the content of corporate Web sites seems like a simple thing to do, but careful analysis will find that the company's Web site content in a timely manner to update the need for specialized technical personnel, there is a dedicated copywriter, there is worth to recommend to the user material, and a considerable number of enterprises do not fully have these factors, resulting in the content of its site is not updated for a long time, Become "Stagnant water" website, lost the network marketing function. Therefore, the enterprise should arrange the person to be responsible for the copywriting and the website renewal work, attracts the long-term user, thus gradually establishes the user to the Enterprise brand loyalty.

5, corporate website Interactive

Strengthen the interaction between the enterprise website and consumers, provide convenient communication and communication ways to meet the needs of users to obtain information and service support, not only can carry out a variety of sales services, solutions, solve the various problems of consumers, but also can carry out customer relationship management, improve corporate Web site to the user's attractiveness, Let the intention user to the enterprise website to rely on, thus establishes and strengthens the user to the Enterprise website Long-term Trust. It is noteworthy that: users through email, blogs, micro-blog and other corporate websites to communicate, corporate Web site to respond in a timely manner, within 24 hours of the best response, not more than 48 hours at the latest.

In addition, enterprises should pay attention to the offline entity Enterprise's traditional media propaganda, pay attention to reputation management, customer relationship management, the release of information on the corporate web site should be in the traditional media publicity, so that the network media and traditional media complement each other, so that the offline entity trust and corporate web site trust complementary, mutual promotion, This will help to establish and improve user confidence in the corporate web site.

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