How to enhance the user experience

The survival of the electric business platform is the enhance user experience . We all know the fact that today's China, there are four major electric platform, according to market share ranking order is: Taobao, Jingdong, Suning easy to buy, Tencent. Today to analyze, in the end they who can long smile proud in the lake?

Current situation of electric business model

Taobao is the boss of the reason is that Ma Yun earlier proposed the main strategy is "to create an open ecosystem", it turns out that this strategy is still very prescient, in the early stages of electrical business development, this model has obvious advantages, but with the passage of time, people's concept of change, improve the quality of life, The drawbacks of this model are also beginning to unfold slowly: User experience is LOW!!!

Jingdong than Taobao late, can have the current market share, has been quite good, it is the route to strengthen the logistics distribution system, the formation of differentiated competition. Jing Dong noted the user experience, from the quality of the delivery of goods, door-to-door delivery, door-to-door pick-up, to a certain extent, user-friendly, enhanced user experience. So now the second title of the world.

Suning easy to buy can develop mainly because of its supply chain, in the country has more than 1400 home appliances, after-sales service outlets have more than 4,000. What is the achievement of suning Tesco? Let it grow up under the pressure of Taobao and Jingdong, is the customer!!!

Finally joined is Tencent, Tencent deep pockets, see the electric business development, finally shot, mainly rely on investment integration, on the one hand to open the platform, single-handedly using proprietary mode, at present, Tencent far less than Taobao, Jingdong. But in the long-term strategic perspective, Tencent's model is better than the previous two.

Strategic analysis of electric business model

China's electric business platform in the next few years will be a huge change, redistribution of the market, who can seize the opportunity, who will be the ultimate winner. These electric-business giants, with their eyes fixed on suppliers, from suppliers to markets to logistics to supply chains to customers, are no longer the unproductive era, and the rest of the commodity is the biggest crisis. So, the customer is the core, who has a fixed customer group, there is a market, there is the right to speak, there is a chance to be the boss. For customers, whose service quality is good, who can make customers feel comfortable, convenient, safe, they will do who loyal fans, in a word to enhance the user experience is the electric business platform for the survival of the road.

O2O model is a chance to survive

The market is ripe for the goods to be stuffed into boxes and sent to consumers. Kai-Fu Lee said, O2O future will change China, online and offline once connected, this will be a huge explosive force.

The fact also proves that this online payment purchase line of goods and services, and then to the line down to enjoy the service mode is quickly accepted. Consumers along with the development of offline retail chain industry and the Internet, the emergence of innovative products, more age, more consumer power, higher quality requirements, commodity category demand for more diverse consumers first became netizens, and then become a potential network to buy groups, but they form a new psychological barriers to online shopping products true and false, quality and poor experience.

The traditional offline retailing enterprises are confronted with the competition of the electric quotient, on the one hand, the store competition under the cable. With O2O Way, in the construction of their own electric business platform, and better with offline entities closely combined to find ways to eliminate consumer internet shopping barriers, consumers will still be attracted to become loyal customers again. Using O2O, the traditional retailing industry is expected to stand on the same starting line with the high-speed development of the pure electric business.

From the operation as a whole to see the O2O mode of operation, to Taiyuan's Huiyuan Mall as an example, will achieve the "three win" effect, for local businesses, O2O mode requires consumers to pay, payment information will become businesses understand consumer shopping information channels, and better maintain and expand customers. Customers who increase their online resources will not bring too much cost to the business, but bring more profits. In addition, the O2O model to a certain extent reduces the merchant's dependence on the location of the store, reducing the cost of rent. For consumers, O2O provides rich, comprehensive, timely business discount information, can quickly screen and order the appropriate goods or services, and affordable. For service providers, the O2O model can bring a large number of high viscosity consumers, and then to obtain more business resources. Master the vast consumer data resources, and the localization of higher vertical web sites with the help of O2O mode, but also to provide other value-added services to businesses.

In today's fierce electric business environment, only to maximize the convenience of customers to meet customer requirements, with a certain size of the customer group, in order to remain invincible.